Family Guardian knows that having the right people in the right areas of the company is important. Quality in the customer service provided by its staff is key to keeping customers happy and has an influence on their overall perception of the company. Each employee at the company is required to complete a customer service course each year, administered by the company. Moreover, a training manager, a position that the company previously did not have, was hired in February of 2014 to oversee and implement ongoing training for employees in all areas of the organization. This move confirms the company’s commitment to its employees and customers. A great deal of money and effort has been placed into the look and feel of all Family Guardian offices over the past few years. The aesthetics of the office that clients frequent is important in establishing mood. The company’s Financial Centre and Corporate office underwent major renovations. Both offices have now adopted the new corporate colors, design schemes and signage is now consistent throughout all locations. It is also worth mentioning that all our sales offices look the same on the outside, making them instantly recognizable. As of now, our processes are not as efficient as they ought to be. Management is aware of this challenge and is making steps to change this to ensure high productivity and A-1 customer service. Some include making better use of technology by emailing statements and notices rather than sending them in through the post office which can take a while sometimes and is quite unreliable here in The Bahamas. There are also plans to adopt a new quote system that allows an employee to enter in a few details on the customer and have a quote generated in seconds. ... ... middle of paper ... ... this and their marketing strategy will be key if they are to remain viable, grow and compete in the market. Works Cited Bahamas Government Online. 2012. Population by Sex and Age - All Bahamas. Bahamas Government Online. Available at: [Accessed Jan 13th, 2014] Huggestuen, John, 2013, December 15th.. Smartphone and Tablet Penetration. The Business Insider. Available at: [Accessed Mar 25th, 2014] Insurance Commission of The Bahamas. 2013. Number of Licensees by Type. Available at: [Accessed Feb 16th, 2014] Jobber, D. (2013), and Ellis-Chadwick, F, “Principles and Practice of Marketing, 7th edition.” McGraw Hill. Kotler, Philip (2004) “Ten Deadly Marketing Sins - Signs and Solutions”, Wiley
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
Pride, W & Ferrell, O.C. 2000, Marketing Concepts and Strategies, Boston: Houghton Mifflin, p. 103.
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
"Current Population Demographics and Statistics for Louisiana by Age, Gender and Race." SuburbanStats.org. N.p., n.d. Web. 06 Apr. 2014.
...gies of these marketing giants. As these trends continue to change, expect the marketing to adapt as well.
To stay competitive in this industry this report has given us some key factors for companies to follow and meet to be successful in this com...
...y product. This will position the company as a key player and will help to increase market share.
This will also help us to achieve our mission which is to continue targeting new international markets, creating and gaining greater brand recognition throughout
Jobber,D & Ellis-Chadwick, F (2012). Principles and Practices Of Marketing. 7th ed. : McGraw Hill Higher Education. p19-21 & 352-354.
Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.
Wilson, R.M.S. & Gilligan, C., 2005, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Butterworth-Heinemann.
... P.H. (1988). Marketing Management: Analysis, Planning, Implementation and Control. (6th ed.). Prentice-Hall: Englewood Cliffs.
* Decrease the learning curve for new Order Entry Clerks to improve customer service and reduce training costs (Order Services Department)
Customer service is still plays an integral role in business. However, how companies serve their customers is changing.
In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.