Matalan's Global Strategy

Matalan global vision will focus on strengthening its presence in the international markets it already operates, with plans for entry into new countries for 2019 and beyond (Matalan 2018). In addition, part of our strategy is to open a number of new stores through international franchise which depends on finding suitable franchise partners and suitable locations for our stores (Matalan 2017).
Matalan’s unique offering of great quality fashion for the entire family and home at amazing prices appeals to many markets around the globe. According to Porter (1990), low cost and differentiation are two basic strategies for creating value and attaining a competitive advantage in an industry. This will also help us to achieve our mission which is to continue targeting new international markets, creating and gaining greater brand recognition throughout

We also will need to continually evaluate the adequacy of our information and distribution systems and controls and procedures related to financial reporting. However, implementing new systems, controls and procedures and any changes to existing systems, controls and procedures could present challenges and could negatively impact us ( Matalan 2018).Therefore, we have a clear strategy for growth, in keeping with our philosophy of offering customers an extensive range of quality products without compromising on design, value or shopping experience. The strategy is designed to both capitalize on our existing strengths and evolve our capabilities in adapting to the changing marketplace and trends in consumer behaviour. We believe this will deliver a resilient and sustainable level of revenue growth, and will result in improvements in profitability and cash generation (Reeves & Deimler