An outline of the research
Research question – what is the actual impact of using Social media as a promotion or marketing instrument for businesses around Blue Haze Mall?
A questionnaire will be designed that will be answered by 30 businesses around Blue Haze Mall. This research will be based on whether Social Media being used as a promotion or marketing instrument has a positive or negative impact on businesses. Factors like the businesses preference or favourite type of Social Media used for promotion will also be included, to help observe any recommendations the business has for other businesses who don’t use Social Media.
Motivation to why this area has been selected for research
The modern ways of marketing or promoting a product or
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SOURCE 3
This source by TopRank Online Marketing Blog surveyed 3700 marketers and their results were that 91% increased exposure was the top benefit that marketers participating in the report have seen from deploying social media marketing efforts (Zeckman, 2015). 73% has developed loyal fans, and 55% has grown business partnerships (Zeckman, 2015).
This source first appeared on Top Rank Blog then also appeared on Promotions Marketing, and it was written on the 28th May 2015, and written by Ashley Zeckman a director of Agency Marketing for TopRank Online Marketing (Zeckman, 2015). Therefore this article is reliable and valid.
It is useful to my hypothesis because an actual survey was taken to find the true impact of Social media marketing for business and 3700 marketers were surveyed to find this results.
In terms of limitations there aren’t any.
SOURCE 4
According to this source stated that the benefits of Social media aren’t just limited to the actual meeting. Companies can use these tools to promote events and create buzz, saving advertising and promotion costs (DuBois,
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Thus answering my research question and proving my hypothesis correct. This results indicate how the world of technology and social media has taken over even in businesses, and how social media has also being included in the other ways of marketing or promotion before businesses had to advertise their brands on paper but now they can do this electronically and in social networks making it less expensive and customers having their information stored carefully rather than on a piece of paper that can be lost any day.
LIMITATIONS
Some of the results given in this research might not be really accurate because maybe some of the businesses might have answered incorrectly just to get it over and done with , so this could have altered the results and assumptions could be made based on those results and the literature review .
Most of the sources were written in the United States of America, even though their accuracy is completely assured, their content may not be related to the area of my research because they were also basing their results and information based on what American businesses recommended yet my research was conducted in South Africa, Mpumalanga, Blue Haze Mall which indicates that different places have different lifestyles. What might be relevant or popular to another state might not be relevant or popular
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