Macy's Mission Statement

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Macy’s long-term goals and principal methods for attaining goals for the organization has not changed, it is their method of delivery that has been changed to address the needs of the consumer. Macy’s long term goals are aligned in their mission statement, “to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers (Macy's, No Date). “In 2008, Macy’s reached the top fortune 500 company listings as one of the top leading retail organizations in the country (Macy's, No Date). In 2015 Macy’s opened their fifth fulfillment center, offering the consumer rapid, efficient distribution of goods to customers (Macy's, Inc., 2017). With a mission of continued looking to the horizon, 2017 and beyond should contain lots of innovation and development for Macy’s.
1.2 Capturing innovative ideas and features
The interaction of Macy’s with their consumers whether it be …show more content…

To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers (Macy's, No Date). In order to do this, the company must move fast. Employing more technology such as Omni-channel marketing and my mobile wallet, while continuing to look to the future at what advancements can be made to further refine the use of technology in the retail space. In addition to technological advancements Macy’s leadership teams will be utilizing the ‘voice of the customer’ and concentrating resources on the elements that are crucial to the core clients. They will also focus on the corporate structure and processes so that they are streamlining for efficiency and

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