Macys: Top Retail Stores

Project Space Rough Draft
Macys has become one of the greatest retail stores in the United States. Since they first opened their doors to customers in 1858 Macy’s stores have always been grand and innovative. They have changed their stores quite remarkably since it’s beginning. Macy’s elegant charm has brought in customers and help turn this retail store into a huge company. Currently Macys has 850 department stores in 45 states. Most Macy’s stores are quite grand and have two to three levels in which they market to youth, women, men. Macys selling strategy also has grown to have great experience in pulling in customers. From sales to advertising Macys is a big fashion competitor.
Macy’s stores tend to have glass doors in order to showcase

Macy’s theme family orientated department store. Macys plays with many colors in the department stores, but its signature color is red. Macys red star is one of its more eye-catching features when you walk around Macys. Their poster includes the red star to advise shoppers that there are sales. Those posters pop out against the neutral white background. Around the store the colors such whites, black and gray lined around the more expensive items while the youth clothing had bright neon posters and huge displays with bright clothing. The images on the walls usually have to go with the theme of the brand. For example, pictures of happy teenage friends wearing trendy clothing were found all around the teenage section while images of backgrounds and landscapes were found in the male section. There was also quite a difference between interior decoration of men and women. Women interior decorations were. While men decoration was modernistic and played with colors such as black gray, and blue. They had displays set up to match the different setting a typical male would be part of. Displays of males around musical equipment suggest these styles are appropriate for concerts and art scenes. While the Displays for business clothing were sleek and seemed office orientated by the way they arranged the business suites around office furniture. These entire elements combine to make a scene that the shoppers can

The space showcases this by having a trendy but family trusted feeling in the store. The space is quite relaxed and does not advertise outrages displays so that is a reason they have been able to modify to different generations calmly. The ones at a disadvantage are the younger crowds from infants to pre-teens since there is not much space or items for them. Since Macys is somewhat formal, kids space does not match that theme. The spaces for children 's clothing are usually on the last floor and there is not much a variety. The overall message the store is making with its space is that it’s open to everyone in the public. With their displays and marketing Macys space shows the history that it’s seen. Even though some Macys have been around for many years, they are still capable competitors against upcoming fashionable stores. This is quite important because Macys to show why people are attracted to Macys and how this department store has to reinvent their clothing line for the new generation. By upgrading their store layout, styles and clothing Macys has been able become a huge