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Literature review on brand loyalty among consumers
Macy's secondary target market
Macy's business strategy
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Recommended: Literature review on brand loyalty among consumers
Macy’s Brought their new million dollars online store, online in 2007, and their goal for their online sales ranged in the billions. According to the MSNBC, Macy’s online sales earned 450 million in 2005 and rose to 620 million in 2006, that is a 38 percent increase in their online profits growth within a two-year span (Ness, 2007). Jim Sluzewsk, who was the Senior Vice President of Corporate Communications and External Affairs for Macy's stated that because of their Research on consumers who shop both online and in Brick and mortar stores demonstrated their loyalty to the brand name (Ness, 2007). This also demonstrates that Macy’s online strategy is intended to increase their total sales from a dual-shopper demographic. Another reason that
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
With minimal aid from interviews with managers and no exposure to the marketing entity of the company, I was able to accomplish much of my findings related to the macro environment of Kohl’s through diligent online research. One of the major changes occurring in the retail industry is online shopping. Substitutes such as Amazon, eBay, and other online retailers are replacing the technically savvy shoppers from ever having to enter a store. Kohl’s competes with these outlets by remaining on the cutting edge of integrated technology to enhance the customer experience shopping their brand. They are currently testing multi-function tablets in jewelry and beauty departments that can be used to demonstrate
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
“Macy’s operating margin in 3Q15 fell to 4.4% from 6.8% in 3Q14, mainly due to asset impairment charges of $111 million related to the plans to close 35 to 40 stores in early 2016 (Bailey).” This decline was a result from not only lower sales but the company’s investments in digital growth in its Bluemercury expansion, as well as cost of entry into the China market and additional investment in the Backstage stores (Bailey). These factors could have appeared more detrimental if it had not been for the lower marketing expenses, restructuring initiatives, and a reduction in bonus accrual that were intended to counteract weak sales performance (Bailey). Higher digital growth helped to offset the decrease in earnings ("Macy 's Earnings Fall for
According to IBISWorld, the department store industry faces high levels of competition. Therefore, it is essential for stores such as Nordstrom to distinguish themselves from other retailers. As of 2014, Nordstrom operated more than 117 full-line stores, 142 off-price Nordstrom rack stores, and an online store, which earned the company a profit of $1,350 million according to EBSCOhost. This high-end department store attracts customers by utilizing positioning strategies involving product assortment, store experience, prices, and retail technology.
Key Issues The growing popularity of online retailing is attracting competition from traditional and online multi-retailers such as Wal-Mart and Amazon, which are gaining considerable market shares in many of the product segments included in the specialty retail sector. Currently, the majority of revenue is generated by store sales, but online sales from the stores’ websites are increasing. With the US dollar getting weaker, international sales from these US based websites are increasing too. This creates a significant positive outlook for the large incumbent players but also acts as a significant barrier of entry for new players.
To start off with, in a sense, wholesalers provide a major service to retailers and are crucial to the success of those retailers. One reason that the wholesalers are so important to retailers is that without the wholesalers, retailers would not have an accessible way to get their products. For example, if Macy’s was not connected with a wholesaler, they would not be able to gain products, therefore making it difficult to make a profit. Another reason that the wholesalers are very important is that they give the retailer a reason to mark up the product allowing them to make a profit. For instance, if a retailer purchases a product for $50, they can then mark the product up to $75 to make a $15 profit off of that item. Overall,
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
Circuit City has competition at local markets—traditional electronic retailers as well as Internet-only players, including catalogers and national distributors. To expand upon its national reputation as a leading high-service, low-price retailer, Circuit City wanted a site that would leverage its national store presence. To do this, the site needed to seamlessly integrate its retail shops with a powerful e-Superstore that could provide quality service online while providing advantages of “express pickup” from nearby stores. The web strategy would then be tightly interlinked and interdependent with Circuit City’s core retailing business, helping drive more revenue to local stores while maximizing the company’s national and international web presence.
Upon his hiring, CEO Ron Johnson was quick to implement his new strategy at JC Penney (Ritson, 2013). The executive felt the department store was outdated and developed ideas to combat the store’s declining sales. The new CEO planned to create a unique shopping experience while keeping costs low enough to entice customers all year long (Kinicki & William, 2013). Johnson ideas mirrored Porter’s forces by trying to limit new entrants threats while increasing the bargain power of buyers and combatting rivalry with his competitors.
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
Macy’s is an international brand store that retails clothes for women, children and men, accessories and furniture as well as cosmetics. The company operates under the renowned brand of Macy’s Inc and Bloomingdales. It is broken into four main areas with Macy’s.com being the headquarters, Bloomingdale and bloomingdale.com. The four spread across 800 departmental stores in over 45 states with most of them being strategically located in urban that enable it to reach to its segment of customers. Macy’s Inc has an employee base of 167,000 who serve their annual clients totaling to 50 million annually.
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
The Home Depot is the world 's largest home improvement retailer and ranks among the ten largest retailers in the United States. The Home Depot 's business strategy is to offer a broad assortment of high-quality merchandise at low "Day-In, Day-Out" warehouse prices and provide exceptional customer service through highly-trained and knowledgeable associates.
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.