Is the store layout, design and visual merchandising techniques used consistent with the exterior of the store and the location? What does it say about the type of store this is and the market it is trying to attract?
Yes, the store layout, design and visual merchandising techniques used consistent with the exterior of the store and the location. The store has fully showed it is a young but classy type of accessories shop as it played well with the colours. It is obvious that the market it is trying to attract are women at the age range from 16 years old to 30 years old.
Is the store's ambiance consistent with the merchandise presented And the your expectations as a customer?
Yes, the store environment gives out a young and fun vibe.
Does the
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It can play with more displays instead of just a normal printed backdrop.
Fixtures
Does the lighting highlight merchandise, structure space, capture a mood, or downplay unwanted features?
The lighting in the store did a good job on highlight the merchandise and also giving out the clean, tidy and fresh mood. The only thing about the lighting is it giving out too much heat, hence it lowered the shopping experience.
Are the fixtures consistent with the merchandise and the overall ambiance of the store?
Yes , they are.
What type of image do the fixtures portray?
A highlight and mood capture equipment.
Promotion
Evaluate the store's signage. Does it effectively sell merchandise?
The store’s signage is simple but it does effectively sell the merchandise.
Has the retailer used any theatrical effects to help sell merchandise?
No, it has not.
Does the store make creative use of wall space to sell product?
No, it does not.
Does the sales staff use suggestive selling?
No, they did not.
Is the sales staff friendly and helpful?
Yes, they are.
Is the image of the staff consistent with the image of the store?
As I walked into my local small ethnic grocery store in my hometown for the first time I could not help but to be amazed. It was so neat to see the cultural art hanging around the walls and all the variety of different foods. El Cristal: Tienda Hispana is a great place to shop. When shopping in the grocery store there were many Hispanics that would come in and out of the door. Since the store has a dominantly Hispanic demeanor there was only one other Caucasian in the store besides myself. Most people of other cultures visit an ethnic grocery store when looking for something specific in a recipe where as someone of the same ethnicity buys a good amount of their groceries from there.
Shopping is not simply a chore; it is also an experience. Shopping for clothing is a particularly personal decision, and various motivating factors can cause one shopper to choose a particular store over another store. Some consumers go to the store to confirm that they belong to a certain social stratum, others because they enjoy the thrill of a bargain. According to Daniel Miller in ‘Making Love in Super Markets’, the behavior of consumers in supermarkets tends to fall into two categories: ‘treat’ shoppers and ‘thrift’ shoppers.
Upon arrival, it came to our attention that some of the letters of the light up sign above the store were burned out. The building itself looked extremely out dated and was poorly lit outside. Also, there were many homeless people surrounding the shopping center outside of the store. All of these aspects made the store seem a bit sketchy and unwelcoming.
The prestige of Tiffany and Co. is so important that their stores are soundly located in the world famous Avenues and streets of metropolises known for their prestigious stores. The mother house is located on New York’s Fith avenue, where everything started, but we can also find stores in Paris, London, Los Angeles, and many more. In fact, a new flagship store will soon be opening in Paris, on the famous Champs-Elysées. This store location strategy is a key point of their popularity around the world.
However, it has made lot of success and its working culture and style of working is also different from other departmental stores.
Each floor I stopped at had a variety of stores. From eery-looking stores selling Halloween and magic merchandise to a magazine shop selling vintage Playboys and Time magazines from the 40s, to a saloon that invited customers, every corner filled up with something worth staring at or dropping my jaw on. Tibetan artefacts, leather bags, indie artist studios, thrift shops, liquor stores, stationary, carpentry shops, jewellery stores, clothing like t-shirts, hats, ties, and belts, pet care, human care, hair styles, Seattle mementoes, and thousands of other little and large shops lit up as customers
The lighting in this movie is very effective. It helps to establish the characters very well. The audience is helping in distinguishing the bad and the good characters through the lighting. The movie overall is very stylized. There are some other strange lighting patterns brought out by Hype Williams, but by far the most effective lighting patterns are ones that help to characterize the main players in the film.
The goal for my ethnographic study is subjected to the study of the people of Wal-Mart. Wal-Mart is a place that varies from city to city, but still attracts many of the same people. Everyone knows the weird people that wear ridiculous things to do their normal routine of shopping. That is why I have chosen to do my mini ethnography one day while shopping as an insider at the local Wal-Mart in Auburn, Alabama. Wal-Mart is a large center for shopping that attracts many different types of people, while creating an environment within itself.
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
wonderful lighting but the main thing is how clean the stores are. Wal Mart stores are housed in
In case of Langham Place, it was positioned as trendy landmark in Hong Kong. There are different themes for different area, such as beauty, causal wear, food court and restaurants. Each area groups shops with the same characteristics. Theming of Langham Place, on one hand, provides convenience to customers who have clear target on what they want to buy. On the other hand, the classification of different shops could build up a unique atmos...
Another example of lighting that is used is much darker. The scene with Jafar in his lair using a dark red light creates a taste of evilness and wickedness. The lighting also makes the character Jafar seem more of the antagonist and grants the audience to see how the character Jafar is illustrated. This was effective for the most part, but I think for Jafar’s scene the crew could have made it more compelling by adding a dark black light to enhance the characters feel. The scene in the marketplace was the most effective and the designer of these lights did a great job at setting the mood right away in the
7) Describe the store layout - e.g., overall feel of the store, promotions, signs, pleasing to shop at, etc... Were aisles clear?
The elements of visual merchandising should comprise the artistic bend that should completely define the orderliness of the store. Every optical dispensary of the store should benefit from these elements from good visual merchandising. The store should develop an imitable ‘visual sense’ through these elements.