Java Culture Case Study

java Culture is ranked in the 50 Best College Coffee Shops in America, it seems likely a Baskin Robbins than a coffee shop. With the developing interest for gourmet coffee and great services, Java Culture will benefit from its closeness to the University of Oregon grounds to build a centre gathering of loyalty customers. This project will introduce about how Java Culture start-up. It covers the 4 main sections in terms of Market Feasibility, Technical Feasibility, Financial Feasibility and Human Resource Feasibility.

Table of Contents

1. Market Feasibility

1.1 The size of the market:

According to a survey by market research firm Euromonitor International, among 80 countries on the list are measured, America is the country with the number

The coffeehouse 's open and clean inside plan with current wooden stylistic theme will pass on the nature of the served drinks and snacks, and will be in-accordance with the foundation 's situating as a diverse place where individuals can unwind and make the most of some espresso. The unmistakable window shows, through which bystander will have the capacity to see clients making the most of their refreshments, and outside electric signs will be expected to get the consideration of the client

To pass starbucks, Java culture requires creating a culture of its own. Creating a difference with starbucks and others is not easy, the unique thing will create up to a group of loyal customers that other coffee shops can not entice.

2. Technical Feasibility

2.1 The options for developing the technology

Hire university students who studying in hospitality maijor to serve customers to create friendly feeling. In addition, student employees also could advertise for coffee shop by inviting their friends come to the shop. On the other hand, a menu with many dishes rich beverages will inspire customers. Java will change the recipe and name drinks so attractive, drinks presented in a new way.

2.2 Producing coffee

Java Culture 's menu will includes many kinds of coffee drink such as capuccinos, mochas, lattes, etc. Each kinds of the coffee drinks will be prepared with specials formula to create differently taste with other coffee shops. Each of these espresso drinks depends on a "shot" of coffee, which is set up in the coffee machine by driving warmed water through ground coffee at high pressure. Such coffee shots are joined with steamed milk and/or different added substances like cocoa, caramel,etc to set up the coffee based drinks.

2.3 Sales and