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Instant coffee, or soluble coffee, which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water, has been a popular product for decades (Allwords, n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey, Blachford & Cengage, 2002). It would seem that the innovation of instant coffee could make a considerable contribution to economy and people's daily life. The aim of this essay is to analyze the innovation of instant coffee. It will firstly examine the history of coffee which is the origin of instant coffee, how the invention of instant coffee was generated. Secondly, it would explain the history and development of its innovations and discuss the change type of instant coffee innovations. After that, it is likely to discuss the uncertainty and risk calculation of instant coffee during the innovation process of instant coffee and also the competition. Then, it will examine the stakeholder analysis of the innovation of instant coffee and explain how instant coffee was spread to the whole world. Finally, it is likely to analyze the economic and social contributions of instant coffee and the future development of instant coffee would be discussed.
It appears that coffee was discovered in the ninth century after a goatherd named Kaldi found the berries that his sheep were eating made his sheep and then himself unusually energetic. The stimulating berries after being roasted and brewed eventually evolved into coffee as a hot drink and became popular throughout Arabia, Turkey and Europe by the seventeenth century. (Thomson, 2006). In 1901, the first successful technique for manufacturing a stable powered product was invented by Sartori Kato, a Japanese chemist living in America. Kato received a patent for his invention and the instant coffee history was made. He then set up his own coffee company named Kato Coffee Company in Chicago (Stefanie, n.d.).
Around 1910, an American chemist, G. Washington, created a more refined water-soluble powered coffee, which had a better taste and was marketed on a broad scale. It was the first time that instant coffee was mass produced owing to such a meaningful innovation of instant coffee and Washington's brand "Red E Coffee” dominated the instant coffee market in the United States for 30 years (Thomson, 2006).
Geoff Herzog is the product manager for coffee development at Kraft Foods Canada. After reviewing successful results of single-serve coffee pod systems, he wondered whether it would be successful in other areas. It was July 6, 2004, and Herzog had just learned that Kraft Foods North America was planning an aggressive launch of coffee pods in the United States. He then had only a month to decide whether or not the company should proceed with a simultaneous launch in Canada, or await the U.S. results.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...
Drinking coffee has been a popular tradition for many years and will always remain a timeless convention. For coffee consumers, that first sip of caffeine in the morning is the highlight of their day, the boost they need to keep going, or the simple pleasure of enjoying a moment of peace. Coffee can be made with several different devices, comes in many different flavors, and can be enjoyed almost anywhere. Despite the various options offered by coffee companies, there is one thing that remains common among users – many are dependent on this addictive brew. Dependency is important for companies when it comes to their product because it produces consistent sales. Keurig Green Mountain not only produces coffee which is already a reliant product
Kaffee Schnaps is a service one coffee shop by day and a beer/wine bar by night. During the day our customers can experience a full fledge coffee house, where they can relax with a cup of coffee. We are trying to provide a warm welcoming environment, with softer music volume, talkative atmosphere, and relaxed surroundings. It is a full service coffee shop that serves coffee drinks such as lattes, mochas, cappuccinos, hot chocolate, etc, with small pre-pared food items like different types of sandwiches, pastry, and salads like any other coffee shop. Along with regular flavored coffee we will also offer customizable coffee; where customer can make their own flavored coffee. But, if we think it’s not safe then we won’t serve it. Each item of that customized coffee will have separate price tag, which will add up to the final price. For the gourmet clients that prefer to prepare coffee at home, Kaffee Schnaps will also be selling coffee beans.
Caffeine and coffee are a daily part of life for most people in modern society. The discovery of the coffee bean is said to have been in Ethiopia, when a sleepy eyed goat herder noticed his goats eating red berries, he then noticed the effect it had on them as they jumped and danced around him. He then tasted the berries and his eyes opened wide, he took them to the local village who also liked it and in particular the monks who used the berries to keep them awake during meditation.
The coffee pot was made to make coffee easier to make with a metal sieve to catch all the coffee grounds. The inventor of the coffee pot was Benjamin Thompson who was also a lieutenant for the loyalist during the American Revolution. The coffee pot was made in 1806. It worked by sieving out coffee grounds from the coffee so there wasn't grounds in the coffee when poured.
Furthermore, I will be recommending some innovation system that is possible to be implemented by the company in the future. Company Background: Coffeeville was established in Melbourne, Australia in 2009. The company’s mission is to provide quality products to the busy city population. Due to the high demand of coffee here in Melbourne, Coffeeville is aiming to reach
Coffee is much more than the hot, black liquid that millions of us drink every morning; it is a worldwide commodity that has been keeping us awake for hundreds of years. It seems that a coffee shop can be seen on every shopping center and a coffee pot in every work break room. Our lives today revolve around coffee, regardless if we drink it or not, and ironically it not only stimulates of senses but also our economy. We wouldn’t be able to imagine Bill Gates not with his cup of coffee making Microsoft in his garage, or Henry Ford waking up early to perfect the auto industry and the assembly line. The economics of coffee may not be a simple one to study, but it is one you will be kept up all night learning about.
Caffeine, probably the most widely used drug, is a potent pharmacological and psychotropic agent. The white, bitter-tasting, crystalline substance was first isolated from coffee in 1820. The origins of the words, caffeine and coffee, reflect the spread of the beverage into Europe via Arabia and Turkey form North-East Africa, where coffee trees were cultivated in the 6th century. Coffee began to be popular in Europe in the 17th century, and plantation had been established in Indonesia and the West Indies by the 18th century. Nowadays, it is a regular component of the diet for most people. Caffeine is considered as a cheap drug that could be found in many nature sources such as tea, chocolate, and cocoa.
Which brings up the subject of our beloved coffee being a mystery, for no one knows when coffee was discovered and who made said discovery. However, we do know coffee bean plants grow wild across Ethiopia and Brazil. In its most basic form, coffee is a cherry-like fruit in which the coffee bean is found in its center. It was not until the 13th century when we began to roast coffee beans. To transform these seeds into a brew, they are tossed in a coffee roaster. The heat from the coffee roaster evaporates moisture in the seed and reduce complex sugars into smaller sugars so the consumer can taste it easily. Some of these sugars caramelize and if roasted too long, will become burnt and smoky. The key to quality roasting is when the coffee beans have a balance of oils, fruit acids, simple and caramelized
In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...
Coffee is the most valuable traded commodity in the world. The coffee plant was first discovered in Ethiopia in 850. The coffee plant has a white blossom that smells like a cherry fruit. In 1100 they started to plant the beans on plantations. Ottoman Turks introduce coffee to Constantinople to get the beans approved to sell. The Constantinople approved, they loved it. It spread coffee 's all the way to Mecca in 1454. Coffee started to open in shops in Constantinople, the first coffee house was called Kaveh Kanes. In 1511 when over 50 years of selling coffee, a big problem occurred. Governor Khayr Bey bans the drink and shut down all the coffee shops in Constantinople. He said that “coffee is sacred” and many riots started to begin.
Chemical intoxicants have been widely enjoyed since the remotest prehistoric times. Today, caffeine is the dominant universal drug of human race. Certainly caffeine use has not remained constant, nor can it be absolutely asserted that its use has demonstrated an unbroken increase in every nation in every decade. Yet coffee bean alone has come to an account for a greater share of international trade than any other agricultural commodity and caffeinated beverages have reached every quarter of every country on earth. Selling caffeinated beverages is and is likely to remain a great
Coffee has its history as far back of the 9th century .It is believed to be originated in Ethiopia, particularly in the south western parts of the country called Kaffa (Wilson p-45) . The etymology of coffee presumed to be taken was from kaffa where it was originated.