Iphone-The Ultimate Brand: The Ipphone-The Ultimate Brand

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IPhone - the Ultimate Brand The iPhone revolutionized the mobile telephony sector as a whole with improvements in hardware, firmware, and marketing strategy as compared to all its predecessors. Its launch signaled the beginning of a new age of mobile technology. Before the iPhone, mobile companies used to control and compete by varying the aesthetics of the individual devices rather than firmware improvement (Apers & Paterson, 2010). This led to the stagnation of mobile technology market. Despite the existence of other smartphones like the Blackberry at the time, customers personal connections with the devices were never given too much consideration, as the available smartphones were solely designed for business only and left no room for …show more content…

And the profits are always for the party with the best offers to customers. The iPhone was deemed to be an overnight success with thousands of users waiting eagerly on the eve of its release. By the end of the fifth quarter, Apple had sold 6.1 million units, which numerically extrapolated other smartphone companies before it (Wooldridge, Schneider & Wooldridge, 2011).

Factors that affect the demand for the iPhone
Quality
The iPhone has a latent demand of the customers they serve since their quality is high and almost unrivaled. The performance of its firmware and hardware components are always above other competitors such as Samsung. Moreover, customer service offered by the parent company Apple is one of the most efficient as the customer needs are upheld religiously making it worth the price.
Accountability
Also added its list of achievements is the derived demand as is the norm in the tech world today. During production, a few units produced by any company are set to be flawed in one way or another, and the response of the responsible company is most treasured by customers. For example, upon the release of the iPhone 6, some users complained of their devices bending when they were placed in their pockets, and Apple responded by recalling and renewing the devices for each customer affected.

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