Impact Of Social Media On Nike

Social media affects people’s daily lives. Think about how social media has affected your life. Many people that interact with technology do not realize how much Facebook and Twitter have affected their own lives, so they surely do not realize how much it has affected a business’s marketing structure. Bill Bowerman, once a head coach at the University of Oregon, and Phil Knight, a long distance runner once at the University of Oregon, paired up to start making athletic shoes. They first started working with a company named Blue Ribbon Sports then they paired up and their ideas and hard work resulted into the company Nike in 1971 (Nike). Nike has grown into a popular brand for athletes. Their marketing tactics heavily focus on athletes and performance. So how has social media specifically affected Nike's performance in marketing? Social media has affected Nike's marketing techniques through exploiting their brand name, products, and celebrity endorsements. Social media such as Facebook and Twitter has significantly changed the way businesses interact with customers.

Roger Warner from Marketing Week states, “Three years ago most brands didn’t really have a clear understanding of the impact social media would have on internal resources or their marketing strategies. Fast-forward and there are now roles in marketing departments focused solely on sharing and publishing content all the time. The smarter agencies have figured out that their value in the mix is on the idea rather than the day-to-day community management.”(marketing week) He expresses that in the technology world the content is reoccurring and changing everyday so an effective way for business to advertise is social media. Nike claims that for its business strategy t...

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...s Ille Natase. Michael Jordan and Spike Lee were some of the first athletes that were endorsed when Nike ads were becoming to gain global fame. (NYCT) Jordan was signed to Nike in 1984. (americanp)

In the 1980s Nike decided to go in a new direction and pull away from

Nike started experimenting the transition from traditional to nontraditional advertising in the 1900s. Nike did not run television advertisements until1982 (americanp) and in about fifteen years they already started to stray away from it because of social media. Social media in the twentieth century started to become used daily and taking over people’s attention instead of commercials on television. In 2006 Nike spent thirty three percent on advertisements with television networks and traditional advertisements. According to Advertising Age that is fifty five percent down from ten years ago.