Social Media Audit Assignment

707 Words2 Pages

Nike is a multinational corporation with a brand that is recognizable worldwide. For the following paper I will conduct be conducting a social media audit, and evaluating the social media strategies currently being used by Nike. Nike is American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1978. (Wikipedia, 2013)

I will begin my social media audit by first determining the most popular and most used social media sites on the Internet. According to www.ebizmba.com, the top 5 social networking websites are Facebook, twitter, LinkedIn, Pinterest and Myspace. (Ebiz-media, 2012) Having found this information I am confident I will be able to provide the most accurate information needed. I proceeded to do a Google search for Facebook, Twitter, LinedIn, Pinterest, and Myspace, and it took me less then 5 minutes to create an account for myself. I was then able to simply do a search for the Nike company within all social media sites and find the results instantly. There were some doubts about whether or not the twitter account was indeed ran by the Nike company, and not just a fake account made by somebody outside the organization. My doubts were put to rest as stated in the Twitter help center, that if a...

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... shoe that will be made as a special edition. They would not have to mass product the shoe and it would build hype. Another suggestion would be for Nike to use their endorsed athletes more to their advantage by linking their social media accounts to the Nike’s accounts. For example, Nike can have LeBron James tweet Nike once a month promoting the brand and increasing the brand awareness via more eventual twitter followers. Nike is paying these athletes hundreds of millions of dollars and if the athletes are not willing to do this then it can be a good future contract stipulation.

Works Cited

http://en.wikipedia.org/wiki/Nike,_Inc.

http://www.ebizmba.com/articles/social-networking-websites

(http://support.twitter.com

(http://www.myspace.com

http://www.facebook.com

http://www.pinterest.com

http://www.twitter.com

http://nikeinc.com/pages/the-nike-foundation

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