Hulu Executive Summary

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Product Hulu has the opportunity to develop a wide Arabic TV shows to GCC customers. 46% of Emiratis and 49% of Saudis say that their favorite TV shows are in Arabic language. The selection process however must be meticulous and critical in order to avoid any content that could be found offensive or insensitive the cultures and faith of these regions. Cable TV isn’t affordable to everyone in these regions and current broadcast TV and streaming service don’t offer a large library of TV shows. 52% of Saudis believe that some of the TV programs they would like to watch aren't available in their country. Hulu has to keep expanding its shows licensing and increase exclusive original series. Hulu could collaborate with local comedy actors and YouTube stars to create …show more content…

The region’s progress in Internet penetration is led by the UAE, Saudi who have world-leading smartphone penetration levels. Social media is enormously significant for Hulu as the service is located on the internet. Large numbers of GCC residents are active online, which is a huge advantage to internet advertising for Hulu. This makes potential consumers a click away from exploring our product and its features. Internet users have come to tolerate and even expect banner ads when they are online. The chart below shows how digital advertising revenues have grown tremendously in MENA, this goes to show how attractive the digital sphere currently is in the region, and how much the same scene have evolved in the past years. QR codes are becoming prevalent as smart phones become the standard. TNS Mena reported that 19% of all consumers in UAE regularly use QR Codes. The same report states that up to 28% consumers have shown interest in using QR Codes in the future. QR Codes have carved a niche across various industries in Saudi Arabia and around the Middle East in

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