How Does Patil Hospital Use Ethos Appeal To Self-Medication?

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Millions of people in the world develop medical complication due to self-diagnosis without a doctor’s consultation (Adsoftheworld.com). Patil Hospital in Mumbai, India began a program to educate the general public on the issues of self-medication. This is a serious developmental issue in many countries and many regulators and agencies are not addressing the problem (Adsoftheworld.com). Patil Hospital effectively uses meaningful content, pathos and ethos appeals to create an eye-opening advertisement to those who self-medicate without a doctor’s consultation and prevent serious medical issues for the Indian community educating them on this topic. The content of the text Patil Hospital’s advertisement uses allows the audience to focus on the main message by using a simple layout. In the center of the advertisement it displays a question towards the targeted audience, “can you treat yourself better than your doctor?”. This strategy is effective because they want to focus on the group of people who self-medicate without a doctor’s prescription and want to inform those who did not know the negative health effects of …show more content…

On the advertisement, they credited their self on the right bottom corner to present it as a critical health issue that a hospital is interested in. As a target audience, you begin to self-evaluate that this is a serious health issue for your family and yourself because it is coming from a professional health organization. In addition, the advertisement states “doctor” more than once to make it more creditable. The use of the word “doctor” makes the advertisement meaningful and engaging to the audience because it emphasizes the role of a healthcare expert wanting to improve the health of the community. Since the advertisement is coming from a health organization the audience is most likely going to take the issue

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