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Within my group’s pro-Adderall campaign, we promoted adderall use among high school students who were struggling with a relatively poor attention span, inability to focus, and were thus unproductive in their schoolwork. We created a video commercial that follows the same tactics pharmaceutical advertisements used, described in Dumit’s Drugs for Life. Dumit emphasized how ambiguous pharmaceutical ads were in order to reach a broader audience, and reinforced that all people experienced the stated symptoms to some extent. The companies only needed a small fraction of the viewers to self-diagnose themselves and purchase the product. Likewise, we targeted students that were experiencing heavier workloads coming into high school, and understood that the majority would struggle in maintaining attention throughout long hours of lectures and worksheets. We used this strategy and targeted all students, both a male and female, in the video since in this period in history it would be offensive if we directed the ad specifically towards males, following the stereotype of the “problematic boy”.
Another persuasive technique we used was appealing to dramatic benefits of the post-treatment of adderall by having a student imitate exaggerated behaviors of short attention span and impulsive nature that resulted in poor grades. Then after the same student takes adderall, he portrays a completely different character and becomes very attentive and productive in his studies, which results to an A in his next assignment. This is critical in Singh’s “Not Just Naughty: 50 years of stimulant drug advertising”, as he emphasizes how drug advertisements commonly present a post-treatment normal reality of highly idealized “portrait of an ideal family—bright, at...
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...r”. This is very similar to our persuasion techniques in that we created a scenario and presented symptoms that would be relatable to a majority. The difference is that this ad appeals to a specific but common type of relationship in an attempt to create a stronger association between the viewer who would most likely be interested in the drug, which in this case, would be “problem boys and problematic mothers” (Singh). The ad draws more similarities to our group’s ad by depicting the pre- and post-treatment that results in a more engaged student, and in this campaign, a young boy who is raising his hand in class. The narrator is the mother whose vocal tone assumes satisfaction with the drug and its efficacy with her son’s ADHD disorder. Therefore it would be most appealing to the parents, while our advertisement appeals directly to the high school student.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
Like Brown, Smith had never taken these prescriptions commonly called “study drugs” before coming to college. Smith cites increasing academic pressure as a reason for using the pills to focus and gain an edge. Both Brown and Smith receive free pills from their friends who have prescriptions but they would expect to pay $2-$5 a pill if they had to. In 2000 , NIDA’s Community Epidemiology Work Group found the abuse of methylphenidate (Ritalin) in Boston to be prevalent amongst middle and high school students; especially in middle- and upper-middle class communities.
This article connects with other articles because it also highlights how some college students fail to realize the adverse side effects of taking and selling prescription stimulants due to the fact that it is a common practice in their environment, and there is little negative stigma attached to taking pills. The article from the Society for Prevention Research because found that when it comes to college students and drugs, there is a prevalent misuse of prescription stimulants due to dangerous misconceptions of the risks posed by misusing prescription stimulants. This article also gives an example of a study conducted by Amelia Arria in “2006 found that students who perceive prescription stimulants as relatively harmless are ten times more likely to use them than those who think that the drugs are extremely harmful”(Society for Prevention Research, 2008). This relates to the article from the University of South Carolina because they both thoroughly explain how the common misconceptions of prescription stimulants influence the prevalence of college students who misuse them. The article by Christian Teter, Sean McCabe, Kristy LaGrange, James Cranford, and Carol Boyd gives an overview of various reasons why some
A diagnosis found that out of the 15 percent of high-school age children who take ADHD pills, the true rate of children needing to be medicated is closer to 5 percent. This over-diagnosis and prescription is a direct result of intense, multi-million dollar marketing campaigns of ADHD medication by the drug makers, through celebrity ads as well print and television ads that prompt patients and their families to ask doctors about those specific drugs. And the tactic has paid off, with a quintupling of stimulant sales since 2002, to over $8 billion in revenues.
...chemes to manipulate people and don’t worry too much about it. Since it is being taken care by others and is not an unknown factor of the world. However, even in these cases, we cannot allow future notice of children to be turned into hyperactive manipulative consumers in advertising schemes, for the sake of the future.
College can be a challenge with endless papers, tests, and other tasks. A pill that allows extreme focus helps accomplish necessary tasks. Adderall is a prescription medication given to patients with Attention Deficit Hyperactivity Disorder (Jaffe). However, this drug has become known as a “smart drug” around college campuses (“Daily News & Analysis”). About 6.4 percent of college students have taken Adderall without a prescription (Carver). At more competitive schools, about twenty-five percent of students have taken Adderall (Pantovich). Students take the drug with hope to improve a grade. However, in the long run, the student only hurts himself or herself.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
Today in America a lot of young people experiment with illegal drugs. Some people try drugs for recreational purposes, others are addicted to drugs and can't survive without them. Usually it all starts from recreational purposes, and people who can not control their recreation become a drug addicts. There are many different types of drugs, but all drugs are similar in that they change one's understanding of the environment, feelings, senses and mood. Some drugs cause physical addiction, which means that after several tries of the particular drug, the body requires that chemical in order to function. Some drugs destroy lives; people use drugs so much that it changes their personality and acceptance of environment, people become happy and sad, active and weak under influence of drugs. It makes their mind and body sick. Heavy drug users do not live long, dying either from health complications or dying on the streets, or if they get lucky they go to jail. In the following paragraphs I am going to talk about the most popular drugs from my point of view and my experience with some of them.
Drug in the American Society is a book written by Eric Goode. This book, as the title indicates, is about drugs in the American Society. It is especially about the misuse of most drugs, licit or illicit, such us alcohol, marijuana and more. The author wrote this book to give an explanation of the use of different drugs. He wrote a first edition and decided to write this second edition due to critic and also as he mentioned in the preface “there are several reason for these changes. First, the reality of the drug scene has changed substantially in the past dozen or so years. Second much more information has been accumulated about drug use. And third, I’m not the same person I was in 1972.”(vii). The main idea of this book is to inform readers about drugs and their reality. In the book, Goode argued that the effect of a drug is dependent on the societal context in which it is taken. Thus, in one society a particular drug may be a depressant, and in another it may be a stimulant.
Drugs cause an overall disturbance in a subjects’ physiological, psychological and emotional health. “At the individual level, drug abuse creates health hazards for the user, affecting the educational and general development of youths in particular” (“Fresh Challenge”). In youth specifically, drug abuse can be triggered by factors such as: a parent’s abusive behavior, poor social skills, family history of alcoholism or substance abuse, the divorce of parents or guardians, poverty, the death of a loved one, or even because they are being bullied at school (“Drugs, brains, and behavior”) .
In the article, “Medicating Young Minds”, which was published in Time magazine, dated November 3, 2003, it is stated that using stimulant medication on the youth is harmful. The article's author, Jeffrey Kluger, states that society must find alternative ways to treat young people for problems such as; ADD, ADHD, depression, anxiety, etc. Jeffrey Kluger's argument is not very persuasive for various reasons: their ill-logical beliefs, their sarcastic tones, their opinion and lack of fact based information, and their tendency to be biased in their writing. All of these reasons make it a poor argument over a very important subject.
It has been discovered that most people who struggle with drug addiction began experimenting with drugs in their teens. Teenage drug abuse is one of the largest problems in society today and the problem grows and larger every year. Drugs are a pervasive force in our culture today. To expect kids not to be influenced by the culture of their time is as unrealistic as believing in the tooth fairy (Bauman 140). Teens may feel pressured by their friends to try drugs, they may have easy access to drugs, they may use drugs to rebel against their family or society, or they may take an illegal drug because they are curious about it or the pleasure that it gives them.
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.