THE MARKETING CAMPIGN PLAN SPIRE BASKETBALL INSTITUE
Part One: Planning
The Organization Company Overview
Spire Institute is a large world class training complex with state-of-the art facilities for sports, located in Geneva, Ohio. It is presently over 750 000 sq. ft. of indoor and outdoor training space and is quite a formidable facility which is unrivalled in its capabilities. It is a nonprofit organization that houses at present several major disciplines of sports: volleyball, swimming, track and field, tennis, gymnastics, mat sports, basketball, baseball, rugby, football, lacrosse and soccer. The aquatics center is a certified venue for the training of team USA for mega events, like the Olympics.
Initially Spire Institute started
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Spire respects and honors the principles that built our nation and displays loyalty to those who serve and have served to preserve these principles. Its ultimate vision as a one-of-a-kind non-profit is to cultivate character and produce good citizens who know how to cooperate, compete and lead” (Retrieved from Spire Institute website).
Basketball Mission
“Spire Basketball Academy, unparalleled in size, scope and sophistication, provides the finest training and education environment of its kind in the world. Student-athletes of Spire Basketball Academy will be exposed to a basketball training system that instills every aspect of how to be a champion on the court, in the classroom, and in life” (Retrieved from Spire Institute Basketball website).
Organizational Goals
• Over the next 18-24 months Spire Institute as an organization should be occupied increasing utilization of their high quality training center to boost them into a new era: one in which the value of their cutting-edge sports facilities is acknowledged and one that sports organizers, coaches, athletes and fans recognize and
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The hotel for residential athletes is a few miles away and it is difficult to move around as no buses or trains are available and taxis are scarce. Providing transportation has helped but this service is too restricted at present. The closest airport for out of state athletes is 3-4 hours’ away in grid lock traffic, most times.
• Political-The City and Municipality initially gave Spire Institute tax concessions to get it started. However, they have since changed this offer and this has led to more expense for the struggling organization.
• Economic- The policy of meals at special times at Spire Fuel has left athletes many evenings feeling hungry especially after a full day’s work out. Besides, hotel’s meals are very expensive. No snacks are available and there is no transportation available to go the miles it will take to obtain something to eat. The cost of attending programs is prohibitive at well over 20,000 dollars for a semester of training. There is too little flexibility in the
Nonprofits are dealing with many risks that seemed especially significant. For example, Nonprofits might encounter fiscal risk caused by the difficulty of finding enough resources and funds to subsidize their mission and objectives. Throughout history, fiscal distress has been a way of life for the nonprofit sector as many nonprofits are competing to access the needed resources and raising money to fund their activities. Nonprofits also might encounter the risk of losing market shares due to the uneven opportunity in accessing resources required to establish new facilities or new programs and services in response to the rapid surges in demand. Accordingly, nonprofits are required to maintain effectiveness
Marion Military Institute is considered to have one of the best preparatory programs for preparing cadets entering a service academy. Without a doubt, MMI exposes its cadets to a rigorous academic routine similar to that of a service academy. However, SAP cadets need preparation in a sport, since they are required to play one at a service academy. Many cadets are deprived of sports, merely because it isn’t offered and there is no group or club organized to play it. With the implementation of my organized plan, club sports will be an option for cadets, and the SAP program will be more productive and successful.
Place- Where do fans look for the athlete? What are fan’s perceptions of the athlete? What are competitors doing?
Jeffers, N. (n.d.). Training youths for a sound future in athletics. Intensity Magazine. Retrieved March 17, 2004, from http://www.bodybuilding.com/fun/inmag51.htm
In August of 1852, the prestigious Harvard University and Yale University competed in a boat race in New Hampshire, marking the first beginnings of intercollegiate athletic competition (“College Athletics Programs”). Only 44 years later, “the first women’s intercollegiate competitions were in basketball, and held in 1896 between the University of California at Berkeley and Stanford, and the University of Washington and Ellensburg Normal School” (Siegel). Many other sports followed this lead, including baseball, football, rugby, tennis, and much more. These sports are just a few of the ones that still reign supreme in athletic programs today. Athletics within universities continued to rise to the top and become increasingly popular in education. This exponential increase in college athletics admiration caused it to be “embedded in universities mission” (“College Athletics Programs”). Soon enough, the creation of an organization to help maintain athletics was necessary to a...
1. What is the difference between a Nature of the business The National Basketball Association (NBA) is a professional basketball league located in the United States. It is composed of 30 franchised teams, all of which are in the US except for one located in Canada. It markets teams and players, and regulates franchised team ownership.
The value placed on the importance of winning in professional sports has hit an all-time high. The astronomical amount of money being spent in the entertainment field of athletics has dictated a win-at-all-costs mentality that has trickled all the way down to negatively affect our youngest athletes - the prepubescent. The athletic world has forever been exploiting our youth as a source of athletic potential, sacrificing the health, safety and welfare of these child-athletes to satiate the intense nationalistic pride of the country and more dishearteningly in the name of the Almighty Dollar. This has caused coaches and athletes to take drastic measures which are sometimes illegal and usually unethical in order to improve performance levels. One of the most controversial training practices center around the impact of strength training in prepubescent children.
Nonprofits serve multiple roles in improving the quality of life (The Philadelphia Foundation)They are created and put in certain communities for different reasons pertaining to each situation and enhance the environment in that way. Think about it, when you drive through a community with lots of homeless people, what do you automatically think? It’s poor community, right? Well I do, and you never want someone to think poorly of the place you liv...
Along such time, the budget has grown over $2000,000, fact that paradoxically left Youth Haven with a deficit of$20,000. Marcel is in the process to upgrade her mindset of for-profit sector molded to the nonprofit sector environment. In addition, an executive director must consider some other factor, even when a nonprofit departs from the way any for-profit business is. In the textbook, Nonprofit Management Principles and Practices, Worth pointed out, “nonprofit managers are confronted with sorting through an array of options and selecting the measures and methods that meet both their own need for useful management information as well as the expectations of funders, watchdogs, and regulators.” (Wroth, P. 161). It is important to understand that administrators of non profits not only have to handle the management side of things but also to make sure that whatever service they are providing to the community is still running
Nonprofit organizations are usually assumed to carry out their interactions with donors, employees, clients and other partners in an ethical manner, primarily because not-for-profit organizations are seen as serving altruistic purposes (Ingram, n.d.). True altruism focuses on an ethical behavior that results in doing good to people without expecting anything in return. Thus, leaders in non-profits are expected to make decisions that result in the benefit of their clients, rather than themselves. Unfortunately, nonprofits have recently come under a lot of scrutiny because of historical lapses in carrying out the decision-making process in an ethical manner. Non-profit leaders are usually tempted to carry out decisions in the same way as their
New service launched to help nonprofits grow. (2009, Apr 16). PR Newswire. Retrieved from http://search.proquest.com/docview/448142814?accountid=13211
Sports programs have been an integral part of all schools. They support the academics of the school and therefore foster success in life. These programs are educational and help produce productive citizenship. They help students experience and build skills that may help them in their future, like interpersonal and time management skills. Education may kindle the light of knowledge, but sports help to maintain the proper physique. Sports are also an important means of entertainment and a use for energy after long hours of study. Sports increase a student’s performance not only in the classroom but also in their life.
Siedentop, D. Introduction to physical education, fitness, and sport. 7. McGraw-Hill Humanities/Social Sciences/Languages, 2009. Print.
The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.