Chennai Express is an Indian romantic comedy action drama film, Poduced by Red Chillies Entertainment and UTV Motion Pictures starring Shahrukh Khan and Deepika Padukone, directed by Rohit Shetty. (Chennai Express, 2013)
Social media differs from traditional marketing techniques in its immediacy and directness; it enables a direct relationship with the target audience, a one-to-one feedback mechanism and sharing platform. Social media is the 21st century’s perfect crowd-sourced focus group as it enables real- time, two-way communication, allowing marketing campaigns to be changed based on trends and feedback. Chennai Express Digital Team, headed by Shailja Gupta planned well in advance about the use of social and digital media to promote the
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Analytics Tool and Big Data Technology along with 4A Model of engagement provided actionable insight and observe the social media patterns. Cross-pollination of social networks was designed to promote Chennai Express. “Chennai Express: Escape from Rameshwaram” the movie’s official game was launched on multiple platforms before the release of the movie. Free SMS delivery of tweets of SRK on the mobile devices, who register by giving a miss call on the provided number, was used to gin more connection and engagement from audiences across India. (Gupta, …show more content…
Palam sarees, worn by Deepika in the movie, held a fashion show in association, which got a huge response and engagement on social media. More than 5,50,000 twitter impressions were gathered in a week related to Palam sarees. A microsite was created, with a competition to win tickets to Chennai Express. The hashtag proved to be immensely popular, reaching over 600,000 people with over 1 million impressions. Over 30 brands directly or indirectly rode the Chennai Express generating millions of social media impressions in targeted market segments. Those included ecommerce websites, associated websites, political party, etc among others. (Gupta,
Murderball successfully conveys the emotion and mentality of people with disability. In this movie, Mark Zupan and Joe Soares prove that disability may put them at a disadvantage, but as long as they have a will they can make something out of their life. Their competition is a huge indicator of their mentality of not giving up. However, there are some contradiction to how actors are portrayed. In the beginning Zupan is referred as an “asshole” and a “jock” by his friends, but later he is seen attaching to Keith Cavill- a new quadriplegic patient who is in denial of the accident- at emotional level and giving him motivation to accept his life and move on. Similarly, Soares behaves like he
The Bad and The Beautiful (1952) and State and Main (2000) are films within films that unmask Hollywood Cinema as a dream factory and expose the grotesque, veneer hidden by the luxury of stars. The Bad and the Beautiful, directed by Vincent Minnelli, is a black and white film narrated in flashback form. The films theatrical nature requires more close-ups than wide-screen shots to capture the character’s psychological turmoil. For example, Fred and Jonathan’s car ride is captured in a close-up to signify their friendship; however their relationship deteriorates after Jonathan’s deceit. While the camera zooms out, Fred stands alone motionless. Here, Fred is captured from a distance at eye-level and he becomes ostracized by the film industry and
In the documentary “Fed Up,” sugar is responsible for Americas rising obesity rate, which is happening even with the great stress that is set on exercise and portion control for those who are overweight. Fed Up is a film directed by Stephanie Soechtig, with Executive Producers Katie Couric and Laurie David. The filmmaker’s intent is mainly to inform people of the dangers of too much sugar, but it also talks about the fat’s in our diets and the food corporation shadiness. The filmmaker wants to educate the country on the effects of a poor diet and to open eyes to the obesity catastrophe in the United States. The main debate used is that sugar is the direct matter of obesity. Overall, I don’t believe the filmmaker’s debate was successful.
Religion and human nature combined tend to create a superiority complex among those who perceive themselves as having better, or more, faith. Religion is generally perceived as singular, but humans choose to dynamically express their faith, whether that be by love or war. Gandhi, depicted the movie Gandhi directed by Richard Attenborough, in the face of Muslims protesting Hindus, declared: “I am a Muslim and a Hindu and a Christian and a Jew and so are all of you,” and that perception of himself and others influenced a mass ethnic and religious revolution that enlightened India. Gandhi opened the world to revolutionary ideas -- the strength in tolerance, the pluralism in religion, and the unification of all mankind.
from any Hindi film. For decades, Bollywood has doted on its mothers, and fans of
In the past few years, social media has evolved from just being a basic tool for collaborative creation and the sharing of content to becoming an important part of the present media landscape (Evans & Bratton, 2008; Weinberg, 2009). From a business perspective, companies are actively leveraging social media to create brand communities and crowd sourcing models, gain consumer insights, enhance product/brand awareness, improve search engine optimization efforts, reduce customer acquisition and service costs, and optimize overall marketing and communication efforts (Weinberg, 2009). This chapter seeks to review literature that has been propounded by past and present researchers in the field of social media, its use in the marketing communications mix and their various areas of convergence in this field of study.
i) Genre is a group of literature, music, or other forms of art or entertainment, it can be written or spoken, audio or visual, based on some stylistic criteria(1).There are four main types of genre, which are information media, entertainment media, persuasive media and educational media.
The film Maharaja Gemunu is based on the story of King Dutugemunu (161 BC to 137 BC) and King Elara (205 BC to 161 BC) who invaded Sri Lanka from Chola (South India). This is a film which represents the ancient Anuradhapura Kingdom and cultures of Sinhalese and Tamils of Sri Lanka. In this film 1500 clothes have been made which has to be stitched and almost 3000 people have been costumed with a budget of sixty-eight lacks. Mr.Aruna priyantha, Telephone interview , 22.04.2016
Ever since the film has been announced, fans of NTR have been anxiously awaiting for the release of Nannaku Prematho.
Just after this, there is a cut after which ambience sound takes over. The hustle bustle of the station, cellphone beeps, footsteps, the metro announcements etc. are used to bring us back into the physical realm of the character, the metro station, which is a shift from her mental space we were at before this. This then grows into another background score evoking anxiety and anticipation, suggesting something grave yet critical is going to happen. Rightfully then, Bob Biswas appears with his uncanny smile, ready to push her. Interrupted by a cut, supported with the train’s honk, we reach the edge of our seats when he pulls her back. Terror-struck, she starts to go back, Bob still following her, this time the ambience sound is layered with a
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Social media has make the world become a global village. In the global village, everyone can search many different information on the Internet. “Social media marketing is an influential marketing method” (Chang, 2014). Many different countries people will see the information, if company put the information in the social media. Communication was a very big problem because different countries have different language, but the company can use social media send the different kind of language information to different countries. So social media can expand internationally market. Also, social media can use different way to show information, like news, blog, picture, website or video. Newspaper and magazine can’t use video to show those information about the company. Many people will happy to look this microblog when their friend share this microblog of the produce with an interesting video. And good company always know what’s the large target group for their produce. If the company can know what the best target group is, then the company can find that group easily in the social media platform because there have many different types social media platform, people who have different age, people who have different job or different hobbies always use different social media platform. So social media can help the company find their customers more
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...