Evoshield Argumentative Essay

558 Words2 Pages

Do you comprehend what “glittering generalities” is? Glittering generalities is a vague word or phrase used to evoke positive feelings rather than to convey information to others. The type of advertisement EvoShield is using is glittering generalities. It’s a black background with a yellow EvoShield logo in the middle and right under it in capital white letters it states ¨Protective Gear For Elite Performance.” EvoShield used that advertisement to convince customers that their product is the best product out and they should buy it. “Protective Gear For Elite Performance” states that EvoShield’s gear/equipment will improve performance and limit errors that you or other equipment will commit. EvoShield’s glittering generalities advertisement does an astonishing job grab a customer's attention to buy their product. By stating that their protective gear is for elite performance. It makes the buyer feel like if they buy this product they will perform better and at the same time they will feel safer while using EvoShield. Rather than if they used a product from another company. They did this knowing that every player wants the best equipment and gear out, so they created an advertisement that would make the product irresistible to get. So, that more people …show more content…

That is why EvoShield takes advantage on that. They know that they have the best protective gear out for many sports. They know this because their technology is the most advanced out of all their rivals. The sport they are most known for and recognized is baseball. They have a lot of protective gear for baseball, they have wrist guards, elbow guards, leg guards, arm sleeves, and batting gloves. All of these products that they sell are top of the line equipment; they put a lot of effort and time into having the most comfortable and strong equipment. So, that their customers don’t get hurt and continue on buying their

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