Earbud/Headphones

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Recommended: Audience analysis

Earbud ads are aimed at an audience of all sorts of people and usually all ages. Earbuds are usually split up into different groups based on price and quality, making certain earbuds ideal for the younger age groups and the pricier earbuds geared towards an older crowd. In Wired Magazine, I found an ad for Nocs NS600 Crush earbuds. Since Nocs brand is known for making high quality high grade audio products Nocs has been trusted to make a very good sounding product and has the connotation that it will crush all opposing competition. In Wired Magazine I found another ad for Etymotic hf3 earbuds that is very similar although the earbuds have very distinct differences. Both sets of earbuds sell for about the same price at about one hundred and fifty dollars apiece although the Etymotic earbuds are one dollar cheaper at one hundred and forty nine dollars. The ad for Etymotic hf3 earbuds is similar, but more effective than the Nocs NS600 Crush earbuds ad because of its stronger copy/image, its direct target audience and the logical appeals the ad makes.
The Nocs NS600 Crush earbuds ad creates an image of durability and finesse. The copy in the ad for Nocs NS600 Crush earbuds starts with a bold heading at the side of the page near the earbuds picture. The copy states that people will, “Get an Earful.” The ad uses glittering generality with the phrase “The Swedes can make anything beautiful.” The way the phrase is mentioned makes it seem like the earbuds are one of a kind and really unique almost as if it has no other Swedish competition when it comes to earbuds. This sort of tactic applied in the copy of the ad appeals to an audience who want to stand out and be different amongst others. All the copy in the ad is black with the heading...

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...lar target audience and the logical appeals create a better response from the audience. While the Nocs NS600 Crush earbuds ad seems to showcase a high quality product the earbuds are slightly more expensive and do not appeal visually nor logically better than the Etymotic hf3 earbuds ad. Although the Nocs brand earbuds ad makes more logical appeals, the Etymotic ad focuses better on a smaller amount of appeals making the ad seem organized. The Nocs ad on the other hand feels cluttered and sort of crammed together. Although both earbuds are trendy and high quality products either can really be purchased by anyone that falls under their target audience since both have a similar target audience. When it comes down to it the deciding factor between the two earbuds will be convenience and the Etymotic hf3 ad proves to show efficiency better than the Nocs NS600 Crush ad.

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