Essay On Effective Communication

Communication is an essential part of our lives. Although we’ve been doing it daily, not all have mastered the art of effective communication. The consequences are that we might create misunderstandings, anger, and discouragement even if they are unintended.
It is therefore important to understand the process of an effective communication. In the article about the ‘Help give a child a breakfast’ campaign organized by Kellogg’s, a world’s leading producer of cereals, five key steps of the effective communication process were discussed. The first step is the purpose of communication or the creation of the idea. Before communicating, senders need to have a clear idea that they want to share with the audience otherwise there is no reason to communicate. Kellogg’s desire to communicate with their audiences was driven by unhealthy breakfast habits which resulted in poor performance and behaviour in schools. After the purpose is identified, the sender needs to turn it into a message or to encode it. It is important to do this otherwise it would be impossible to transmit an idea through any channel. The idea also needs to be encoded into effective messages so that the targeted objectives can be achieved. Next is to transmit the message to the selected audience through a channel. Danique (2011) explained that the channel is responsible for the delivery of the sender’s chosen message form. Some examples include the internet and electronic media. The sender thus needs to choose a suitable channel so as to get his message across as effectively and efficiently as possible. Without a channel, transmission of the message will be impossible. What follows is the response to the message. Without a response, the whole process of communicating will ...

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...ed to consumers will create a closer relationship between the company and them. As Bovee.C and Thill.J (2014) describes, besides conveying specific information, written messages have an essential purpose of encouraging positive working relationships with customers, suppliers and other external audience. It also allows the sender to organize and plan their messages, giving the sender a better chance to generate the desired response from their audience.
In conclusion, effective communication is essential so that our audiences can have a mutual understanding with us and to generate a desired response. In the Kellogg’s campaign, if communication was ineffective, British children will continue to practice unhealthy breakfast habits which might be bad in the long run. To quote Paul J Meyer, “Communication- the human connection- is the key to personal and career success”.