Essay On Coca Cola International Strategy

Coca-Cola is a historic brand that is by far, the biggest beverage brand ever created. Coca-Cola has been in existence for 127 years and is playing a big role in people lives just as it did over a century ago. To know that Coca-Cola was created in the state of Georgia adds to my pride of being a native of Georgia; however Coca-Cola has grown beyond the backyards of its Atlanta headquarters. Coke is recognizable around the world and has been establishing itself in the homes of Eastern Europe civilization since World War II. Years after the war, Coke has a reputation overseas as big as their reputation back home in the United States. Coca-Cola scored over 90% in brand awareness among respondents from the US, Canada, UK, France, Germany and Australia.

One of the few marketing events that are pertinent to global exposure, the Olympics has allowed Coca-Cola to solidify a powerful association in the minds of billions domestically and internationally. Coca-Cola has a success story that many businesses dream to have. Throughout the rest of this paper, I will talk about Coca-Cola’s success as it pertains to its international venture with Japan. I will go into detail about what strategies Coke takes internationally to be successful in Japan and the consequences of the strategies.

LICENSING, FRANCHISING, AND OTHER CONTRACTUAL STRATEGIES

As Coca-Cola does business overseas, it still wants to hold on to its trade secrets, trademarks, and intellectual properties. Coca-Cola reserves the right to license off some of its brand to anyone and anywhere and this is the reason why they have such a successful brand and company. Coke has licensed its likeness in a partnership with Japan to create the Coca-Cola Japan Reconstruction Fund with the hopes t...

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... why they provide children and younger People with a wide range of environmental, sports, cultural, and educational programs. Coca-Cola also coordinates with local governments and communities to address local needs, including disaster relief. We value our ties with local communities and have an obligation to satisfy local needs. Our business will not grow unless the surrounding communities are also robust.

Lastly, Coca-Cola Japan creates sustainability in the workplace by continue to foster safe and enriching workplaces that inspire our diverse workforce and enhance their motivation and sense of pride. We aim to provide workplaces that allow all the people involved in our business to work in diverse and open environments. We will foster environments allowing each individual to aim for progressive improvements and to perform to the best of their individual abilities.