Macro Analysis of the Coca Cola Company

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Introduction:
In the following report, we present a macro analysis of the Coca Cola Company. It shows the issues and current situation of Coca Cola, specifically in India. The study shows the essential elements in the beverage industry.
This work contains a brief introduction of Coca Cola and details the biggest issues, which have been analyze with STEEPLE analysis in order to analyze the current situation of the company. The main objective is to determine the position of Coca Cola Company in the market and see the factors that are affecting it directly and indirectly. The study shows several factors that such as the economic growth, environmental issues in the communities, legal problems,etc.

COCA COLA
Coca Cola is an American multinational corporation and manufacturer of non-alcoholic beverages. The company is well known for its main product Coca-Cola, invented in the 1886 by John Stith Pamberton and was incorporated in 1889 by Asa Griggs Candler. Coca Cola Company currently have more than 500 brands over 200 countries, and serves approximately 1.7 billion servings per day. Since 2000, Coca-Cola has been criticized for many malpractice issues, including health situations, pollution problems and poor business practices. The main allegations against the company are related to the effects of coca cola on health, environmental irresponsibility, controversial marketing campaigns, and suspicious labor practice, among others. The perception of the company by its unethical practice has form lawsuits, boycotts, and one particular pressure group known as ''The Killer Coke''. In the following analysis, I'm going to be pointing out the main issues of the company and how its market has been affected.

STEELPE ANALYSIS
For the following c...

... middle of paper ...

...oca Company represents in the market, they could have all types of beverages.
• The company should be taking more advantage of the social network and media. Make a new system for ads so the public gets to know all of the products.
• Coca Cola should be more open to the feedbacks in order to improve their products/tactic.
• The company should be careful with the advertisements, some of them have cause controversy around the world and this affects the sales of the products. The last controversy Coca Cola faced with the TV commercial in SuperBowl'14, where people from different cultures sang the song ''America. The Beautiful'' in 7 different languages. Many people started boycotting the Coca Cola products.
• There should be more control in every department of the company, anything can cause Coca Cola big losses and the brand name can get affected.

Conclusion

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