Swot Analysis Of Sears

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Section 3: Sears Business Analysis Sears, which later changed its name to Sears Holding after a merging with Kmart, is a department store. A department store is a retailer that has a complex and wide range of products that can appear in smaller specialty stores that is managed and organized by one company. Sears products range from tools and home appliances to apparel and jewelry, among other various products and services. The convenience of being able to buy such an assortment of merchandise paired with the assorted price ranges adds to the high levels of customer service that are incorporated in Sears Holdings. Section 3: Sears Holding and its Other Brands Sears is only part of a much bigger corporation, which is Sears Holding, a partnership of Sears and Kmart. Sears Holding Corporation is the leader in home appliance retailers along with other merchandise such as lawn and garden, fitness equipment, tools and automotive repair and maintenance. Some of the key proprietary brands include Craftsman, Kenmore and DieHard. The apparel brands involved include well-know labels such as Joe Boxer, Land’s End, the Kardashian Kollection, Jaclyn Smith and Sofia by Sofia Vergara. Country Living Home Collection is also a brand included in Sears Holding. This company is the nation’s largest provider in home appliances and services with over 14 million service and installation calls annually. This service is the most important and substantial part of the company generating most of its revenue. Section 3: Sears’ Most Profitable Brands Sears Holdings is a struggling discount retailer and is detaching from other stores in order to boost its financial position. Almost a dozen Sears and Kmart stores have been sold over the past year and... ... middle of paper ... ...quality and was published by the Human Rights Campaign. Revenue has grown and the company has also shown a stronger financial performance. 280,000+ employees Subsidiaries include Sears, Roebuck and Co., Kmart, KCD IP, Shop Your Way, and MetaScale among others. SHLD has its own flagship brand line. Multiple store closings due to lesser performance are a main concern. Sears Holdings is the target of a campaign called Industrial Workers of the World to get the company to cease advertising through Havas’ MPG. Disposable income is increasing customers. Tapping into the international marker, especially emerging economies. The acquisition of smaller retail chains. Customer focused services and advertising increase visibility. Financial troubles are being substantial. Operational control is becoming more difficult. Competition is increasing and economic changes are as well.

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