“All media are cross Platform” what is the meaning of the word cross platform and when does a media become a cross platform? This essay is going to explain in detail how media companies use each platforms to attracted more and new consumers. How do media companies use one specific text to create multiple platforms and why do they do so? Besides that what are media convergences? Harry Potter will be used as the main case study for this essay, it will explain how Harry Potter started and how it became cross platform. It would have a few other example of media convergences and it will include a variety of example on cross platform media. To write this essay lots of reading had to be done and mostly Henry Jenkins book was very helpful to understand …show more content…
According to Henry Jenkins, media convergence removes the lines between all media industries and bring a whole new idea of how media is perceive. Nowadays, customers expect every media company to have a website available which was clearly not necessary a few years ago. He argue that both the consumer and the producer need to change.
Another example of media convergence is the ability to watch movies from your smartphones devices such as IPad, mobile devices and even in the car. Jenkins argue that “Media convergence is, in that sense, an old concept taking on new meanings”. He claim that the traditional concept of watching movie is still available but with media convergence consumers can also watch same movies with nearly same quality from their mobile phones.
Henry Jenkins, claim that “transmedia is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to games, book, events, cinema and television”. Star wars, is possibly the most extensive transmedia project around the world. The owner makes sales from every possible platform available. With over 100 official games available in every genre and platforms, clothing lines, jewellery, accessories, animated series, websites and wikis Star Wars uses the perfect formula to become one the best contemporary media
Firminger examines the ways these magazines represent young males and females. She reveals that these magazines talks about the physical appearance of young girls but also their sexuality, emotions, and love life. The author informs how the advice given by the magazines is negative. The author also argues that these magazines focus more on their social life than how their academic performance
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
The recently released ‘Star Wars: The Force Unleashed’ has become the best-selling Star Wars game, or of any game previously released by LucasArts , of all time shifting over 1.5 million copies of the title. LucasArts also underestimated how popular the game would become with ‘unprecedented demand’. “This further emphasizes the undiminished popularity of Star Wars” ( Faylor C, 2008 ).
Dr. Bennett's chapter offers discussions surrounding worldwide growth of alternative media that is challenging the power concentration in large media corporations. As Professor of Communication and Professor of Political Science at the University of Washington, Bennett has presented lectures worldwide on the significance of media and rapid information systems in society. Through well researched argument, Bennett suggests that the distinction between information producers and consumers maybe becoming convoluted and how the empowerment offered by widely available networks of digital communication may possibly warrant an important adjustment to media hegemony theories. Labelling the internet as a "never-ending world-wide conversation"
The new technology has had a dynamic effect of convergence and changed the manner in which people access audio-visual content. In addition, there is a change in how programs are made, sold and consumed. The broadcast networks have large national coverage and audience thanks to the advancement in new technology. There are options for free and also paid a subscription as every network looks at providing a wide range of programing that range from general entertainment, news, award shows, sports and specials (Cutler, 2015).
At approximately the same time that media was being engulfed in corporatism came the internet boom. The first organization to really take initiative with this new medium was th...
Since the coinage of the term in an MIT Technology Review (2003) article, Henry Jenkins’ theory of transmedia has been significantly contested and edited by multiple media theorists and scholars. In short, transmedia storytelling is the technique of telling a narrative across multiple platforms. The goal of a transmedia project is to heighten the degree in which audiences participate and interact with the events, characters, and storyworld of a franchise. A transmedia project can include, but is not limited to, the use of movies, books, games, social-media, and graphic novels. These elements work together to make the story more enjoyable and contribute to richer fan-engagement. Jenkins’ best summarizes a definition himself in his 2006 book Convergence Culture: Where Old and New Media Collide; “A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole” (pp. 95-96).
Back in 2003 Henry Jenkins caused a massive stir in the media world when he introduced the idea of transmedia storytelling, Jenkins describes it as a process where elements of fiction are dispersed across multiple media platforms in order to serve the purpose of creating a coordinated entertainment experience. Jenkins goes on to say that preferably, each medium will contribute different aspects which will assist in the telling of a story and unveil new aspects. However a good transmedia text does not simply supply information, instead it allows the fans, or fandom, to interact with the world within the text (Jenkins, 2007). This essay will arue that transmedia storytelling impacts on how the audience interacts with the story, in order to
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
Roscoe, J 2010, ‘Multi-Platform Event Television: Reconceptualizing our Relationship with Television’, The Communication Review, vol. 7, issue. 4, pp. 363-369.
According to Oxford Bibliographies (2017), “Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. Convergence is at the heart of today’s digital media revolution and includes such technologies and software applications as the Internet and electronic commerce, smartphone technology, digital-film animation, DVD (digital video disc) music and high-definition television (HDTV), and videogame systems to name only a few” (para.1). Media convergence has made every day life a bit more manageable opening doors for increased multitasking. Oral communication is now in the form of emails, text messages, and social media avenues. Although newspapers and magazines still exist, they have been redefined into electronic apps that can be accessed by the internet via computer, tablet, or cell phone.
The emergence of new digital technologies have transformed the media landscape ever since the demise of analog technologies. Although digital technology is the driving force in the media industry, there is still the need to digitize the analog mediums that persist such as paper, celluloid and film reels. In addition to the digitization of older mediums, the creation and distribution of new media are disseminated by airwaves and wired internet connections to a wide array of consumers all over the globe. In order to be profitable in the media industry, one must be well versed in convergence, the process of bringing something together. Vincent Miller describes convergence in multiple forms, saying “convergence is a term that has been used in a
Sinclair, John (2002) “Media and Communications : Theoretical Traditions”, in Stuart Cunningham and Graeme Turner (eds), The Media & Communications in Australia, Allen & Unwin, Sydney, pp.23-34.
New media is often associated with the millennial generation. So is it true that Traditional Media is still relevant in today’s society when the demographic of media consumers are changing? What are the demographic differences of in the people who use Traditional Media and New Media? What are the factors that affect people’s choice between New and Traditional Media? With the aid of various journals, these are the questions that will be answered in the literature review.
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.