Discuss whether Facebook is an effective medium for product promotion or not.

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With the increasing universality of social network, it is not only a new medium to make friends, but also a way for business entities to promote their commodities. More customers can recognize the brand as well as the latest products. People, however, are riddled with overmuch advertisement which becomes disturbance and even computer virus. Therefore, both for’s and against of social networking advertisement should be considered so as to realize its effectiveness.
The first criticism of the product promotion on Facebook is its security. Snares are pervasive among the click-through advertisements due to the tracking cookies installed in the websites by hackers [6]. The instruction in the pop-up page misleads customers to provide their personal information including bank account passwords and ID card numbers in order to steal their savings through hacking into their bank accounts. Apart from the installation of cookies, virus can be invaded into computers through the download link in web. Once the visitors download the coupons uploaded in the bogus pages, virus is also being downloaded. It is difficult to determine the authenticity of the websites with such a high similarity and just a few words are changed when comparing with the original address. There is also difficulties in monitoring the traps in pop-up pages because it is an additional page with varied source to the initial page.
The trustworthiness of the promotion pages in Facebook has been enhanced by revising the promotion styles. Since 2010, a function called "instant personalization" was launched in Facebook. The advertising style was reformed from pop-up pages to company profile pages. Using "instant personalization", no...

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...nomic Research, vol. 1, no. 2,pp.153-172,2012
• Hunter,and S. David, "Pricing Banner Advertisements in a Social Network of Political Weblogs,"Journal of Information Technology Theory and Application, vol.12, no. 2, pp.5-23, 2011
• Anonymous Vyrl Marketing Creates Vyrl Multiplier, a Turn-key Social Network Marketing Solution for Brands. New York: Business Wire, 2008.
• Anonymous Patents;"approximating unique advertisement impressions on a social networking system in patent application approval process," Marketing Weekly News,pp. 322, 2013. [Online] Available:http://search.proquest.com/docview/1314926165?accountid=16210[Accessed March 16, 2013]
• Anonymous Google inc.; patent application titled "providing advertisements on a social network" under review. Marketing Weekly News pp. 358. 2012. Available: http://search.proquest.com/docview/1041178262?accountid=16210.

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