The Privacy Of Privacy

1342 Words3 Pages

Scrolling through my Facebook feed on my iPhone, casually looking at my friend’s pictures statuses and updates, I came across a video with an amusing title. I tapped the play button expecting the video to load. Instead, I was redirected to an app asking permission to access my “public information, pictures and more.” I then realized; what I considered to be “private information” was not private anymore. Privacy is becoming slowly nonexistent, due to the invasion of advertising companies and the information we publicly post in the online world. In the essay “The Piracy of Privacy: Why Marketers Must Bare Our Souls” by Allen D. Kanner remarks, how major companies such as Google, Yahoo and Microsoft get billions of transmissions each year on …show more content…

With social media websites being the main hub of personal information, advertisers are consistently monitoring our social media activity, having the ability to look into our personal information. In the article "Advertising and Consumer Privacy: Old Practices and New Challenges." by Justine Rapp states, “Fueled by advances in capabilities and interconnectedness of computer based technology, advertisers are able to collect and assimilate information on consumers like no other time history” (51). Facebook has become the number one, social media website around the globe. It is the most popular website used by personal and business users in today’s society. In the article “Using Social Media to Reach Consumers: A Content Analysis of Official Facebook Pages” by Amy Parsons states, “As of July 2011, the social network site Facebook claims to have over 750 million members and in the terms of activity.” (27), making it easy to meet and connect with others. Facebook is considered the “hot spot” for online social activity, however, it exposes personal information about its consumers to

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