Definition of Sustainability and a Good Structure of It

Today, by no means it is certain our society has the capacity to ensure that the nine billion people expected population on earth by 2050 would all be able to achieve a basic quality of life. The earth’s ecosystem is deteriorating and the climate is changing. We are consuming so much, and so quickly, that we are already living far beyond the earth's capacity to support us. And yet, nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable.

While sustainability is about the future of our society, for today's industries and businesses, it is also about commercial success. The mandate to transform businesses to respect environmental limits while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design, manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world. Based on the analysis most commonly words used around sustainability are like resources, future generations, community, development etc.

Well known scholar’s define sustainability as:

“Sustainability means transforming our ways of living to maximize the chances that environmental and social conditions will indefinitely support human security, well-being and health.” ( McMichael et al., 2003).

“I define sustainability as the possibility that all forms of life will flourish forever.” (Ehrenfeld, 2005).

The noticeable fact here is the economic aspect like business, which is ignored in these definitions. In recent times sustainability is considered as holistic approach where environment, ...

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...bridge: Oxford University Press US, 2007.

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