Triple Bottom Line Case Study

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Triple bottom line is defined as “a corporation’s ultimate success or health can and should be measured not just by the traditional financial bottom line, but also by its social/ethical and environmental performance” (Norman and MacDonald, 2003). There are many advantages when it comes to being a triple bottom line corporation. While incorporating the triple bottom line, you are also incorporating sustainability you’re your business. Therefore, becoming a triple bottom line corporation means it is one step higher towards helping save the planet. Becoming sustainable is cost efficient. Although it may cost a significant amount of money to convert, it will pay itself off in the long run. Additionally, it will help reduce expenses while saving …show more content…

This company has come a long way into the sustainable and triple bottom line world. “Four wind turbines were erected in 2013 to reduce the use of diesel fuel, which had to be trucked in on a 550-km ice road at a cost of $70 million a year” (Hamilton, 2016). Wind turbines are put into place to create electricity through the spinning of the propellers. Mines are underground therefore it is extremely crucial to have electricity through renewable energy to create light for the miners underground because of the darkness being created. More importantly, if every corporation were to include the triple bottom line in their business goals, it would aid with climate change and global …show more content…

(2016, October 05). Mining industry starts to dig renewables. Retrieved November 03, 2017, from http://www.corporateknights.com/channels/mining/mining-industry-starts-to-dig-renewables-14648472/ Kirby, J. (n.d.). Diavik Diamond Mine powers up with wind. Retrieved November 03, 2017, from http://www.miningandenergy.ca/sustainability/article/diavik_diamond_mine_turns_to_wind/5th%20Annual%20Saskatchewan%20Mining%20Forum/5th%20Annual%20Saskatchewan%20Mining%20Forum/ Lins, C., & Horwitz, E. (2007). Sustainability in the Mining Sector. Retrieved November 6, 2017, from http://www.fbds.org.br/IMG/pdf/doc-295.pdf Norman, W., & MacDonald, C. (2004). Getting to the bottom of the "triple bottom line". Business Ethics Quarterly, 14(2), 243-262. http://dx.doi.org/10.5840/beq200414211 Santarossa, B. (2004, January 13). Diamonds: Adding lustre to the Canadian economy. Retrieved November 06, 2017, from https://www.statcan.gc.ca/pub/11-621-m/11-621-m2004008-eng.htm The Positive Impact of Diamond Mining in the Northwest Territories - 1998-2012. (n.d.). Retrieved November 3, 2017, from

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