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Monitoring and evaluation of customer service
Monitoring and evaluation of customer service
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Customer Service
When assessing the quality of customer service, there are many methods of gaining information, it is said by Mclean-conner (2006) that generally a combination of different methods will provide the best knowledge of your customers.
Transactional Survey
Mclean-conner(2006) states that a transactional survey is only a survey of the customers that have been in recent contact with the company. These are said to run for no longer than a week at a time and should last around 15mins. These surveys will usually start with a main question to rate the customers overall satisfaction with the company. Then they will go on to questions on accuracy, satisfaction of the service they received and information they received into more detail.
Real time surveys
Mclean-conner(2006) says that these surveys are completed at the end of a customers transaction. These are usually surveys which use IVR interactive voice response to select customers at random to ask the customers brief questions. The advantage of real time surveys is you can gain information on the recent changes of the company, however many customers have a negative view over IVR systems and they may think negatively towards the company if they were asked to take part in one.
Focus Groups
Mclean-conner (...
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...at itself can do about this except to advice the clients to come early to avoid missing there appointment.
Using a customer meeting as a method of gaining information went well. All the information that was needed to be gained was forthcoming and has been very useful in providing an incite in to the retreat from the clients perspective. This method worked well on the clients and they were very responsive as they felt they were getting involved. They were more than willing to take part in the meeting probably because this took part after there treatment when they were relaxed and pleased with the result of there treatment.
Bibliography
McLean-Conner .P (2006) Customer Service: Utility Style. Oklahoma. PennWell Corporation.
Woods .A, Hebron .L and Bradley .S (2001) Customer Service. Oxford. Heinemann.
Hague .P (1993) Questionnaire Design. London. Kogan Page.
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
According to Business Studies ‘’Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for’’ (Business Studies, n.d).
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
As you can see from the points above it is vital to give good customer
Although I was able to meet with some clients individually, it was difficult to maintain the once per week in this type of a setting. The counselors did not have set times in which they met with clients and due to scheduling and not having a case load of my own, it was difficult to work on this goal within the time frame. Although I did not meet this goal, I was able to meet with some clients individually to explore issues, emotions, and or conflicts. It was difficult at first, because some of the clients did not want to talk right away and so it was important for me to build rapport to make them feel more at ease during the session. Once the clients felt comfortable they began to open up.
Whilst you can get paid for surveys, don't always expect money however. Sometimes it could be that the "pay" is in the DVD or book you are asked to review for the survey. Sometimes it could simply be the chance to win a lottery prize. There are also the free surveys where you are asked for your opinion but are told that all you will receive is the thanks of the business issuing the survey! Whether or not you choose to do these surveys is a matter of personal choice, with most people it very much depends as to how invested they are in the product or service the free survey is about.
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The questionnaire was self-completion questionnaire which sometimes is named self-administered questionnaire. It is to say that respondents completed the questionnaires by themselves (Bryman and Bell, 2003). The research conducted an online survey though a professional website called ‘survey monkey’. There is no doubt that it is a cheaper and easier way to collect information for researcher. In addition, it is convenient for respondents as well.
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Offer alternative channels, like, live chat and knowledge management databases, to answer customer concerns. Focus on improving the overall online experience. Deflect calls, not customers.
Lack of response is the main disadvantage for mail surveys. The group survey is another low cost form, however the individual respondent is interviewed in a group. The disadvantage with group surveys are the logistics of marshaling the respondents to one location and the perception by respondents that grouping posses less anonymity. Electronic surveys are a relatively new addition in survey research and could very well become comparable to the telephone survey. Electronic surveys are advantageous for the low cost as well as ease in delivery. Because the delivery method is through internet, and the general population does not
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