Comparison of Google and Apple: Two Giants in the Business World

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Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity. In 2004 the company’s status changed from private to public concern. After the status of company changed Eric Schmidt, Sergey Brin and Larry Page signed an agreement to work together at Google for twenty five year. The agreement will expire in 2029. The aim of the company was to make information universally available in an organized manner. Since then they have been doing this job excellently. The company’s headquarter is located at Mountain View, California.

Apple is one of the biggest multinational companies in the United States of America formerly the company was known as Apple Computer, Inc. Apple designs computer software, personal computers and consumer electronic devices. Apple is best known for its manufacturing of hardware product line which includes Macintosh line of computers and the famous iPhone. Apple uses its own operating system which includes Mac OS X and iLife which is software for creativity. Apple own and operates more than three hundred stores located in ten different countries. In 2010 Apple was declared as the biggest and most valuable technology that superseded Microsoft Corporation.

In January of 2010 Google did a similar thing like Apple did. Google unveiled its new touch-screen phone ca...

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... the long term we see that the competition between Google and Apple will benefit all of us. Apple has maintained its effective and definitive standards. It has no competitor in the last seven to eight years. It has dominated the market with distinction. On the other hand Google has been focusing on open standards. This is the reason that the publishers changed their minds in the smart phone industry. (Imbimbo, 15)

Works Cited

Bach, Benjamin. Implications of Enabling Technologies for Apple Inc.: Cybermarketing & Enabling Technologies. GRIN Verlag, 2007. Print

Imbimbo, Anthony. Steve Jobs: The Brilliant Mind Behind Apple. Gareth Stevens Publishing, 2009. Print.

Levy, Steven. In The Plex: How Google Thinks, Works, and Shapes Our Lives. Simon and Schuster, 2011. Print.

Milstein, Sarah, J. D., and Matthew MacDonald.Google: the missing manual. 2006. Print.

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