Skittles, M and M, and Starburst are three comparable candies that use commercials as their advertising medium. Their purpose is to make their product appear to be the most delicious candy on the market. All three commercials use similar, yet different styles to demonstrate the flavor of their product. These styles are intended to capture the appeal of their target market as well as their taste buds. After comparing these commercials, the most appealing candy should stand out. Skittles chose a library as its location and the employees as participants. They contrasted the Greek mythology King named Midas in their commercial. King Midas had the ability to turn everything he touched into gold. In this commercial, one of the library employees, …show more content…
The skittles are all over the library because the man touched things in his office. The M and M’s hide in the bath room at snack time on the plane. The flight attendants are frantically searching for them. One passenger comes to the bath room but cannot get in because the M and Ms have locked the door. The flight is 13 hours. The starburst chose a park setting for their commercial. An elderly gentleman sits on a park bench citing different contradictions he noticed. He compared his findings to the starburst He states that his starburst is a contradiction because it is solid yet juicy like a liquid. His skittles are just lying on the park …show more content…
The reference to a Greek mythology king in the skittles commercial relates to children. The M and Ms hide during snack time on the plane and have no intentions of coming out until the flight is over. Their behavior is childlike. Starburst uses a park setting and the use of contradictions is similar to what children do. The use of adults also is to capture adults as well. The adults purchase candies for their children and themselves. Capturing the adult and children’s market should increase their sales
“Reese's cup, peanut butter chocolate flavor” is definitely a phrase people remember. In the commercial, William Lupo raps about the flavor of Reese’s puff cereal while in animated greenscreen kitchen.Colors of orange-yellow chocolate flash across the screen along with images of milk pouring into the cereal as Mr.lupo raps in the background saying”Reeses puffs Reeses puffs peanut butter chocolate flavor”The commercial ends with giant speakers blasting the song in the background as the product is set down on the kitchen table.Advertising is like mental hypnotization.
...ads.” This is referring to Flick’s childhood. He is sitting and looking right past Mae at the candy, which reminds him of when he was a kid and used to eat candy.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Easy, just infiltrate the center of America’s source of amusement, the television. This important device has changed the world of advertising, and Cheerios knows it. Ever since the TV advertisement game began Cheerios has consistently come out on top, with creative commercials, catchy slogans, and some of America’s favorite characters, including Buzz the Honey Nut Bee, but how long could it last? Apparently pretty long. “Just Checking”, a commercial, rather famous for its racial diversity, and cuteness, wildly exceeded many people's expectations for a cereal commercial, becoming very successful in doing its job. Cheerios wanted to create a commercial that accomplished three simple tasks, get their name out there, thus increasing profit, and emphasizing the health benefits of their nutritious breakfast food. They were very successful in doing so. They also accidentally achieved an amazing accomplishment by including an interracial family as the main characters, which sparked a nationwide talk on the importance of interracial acceptance.
It conveys the thought of Snickers chocolate bars satisfying our hunger and returning your normal character. Specifically, using a historically honest figure such as President Lincoln and displaying him as a lair when hungry suggests the idea that being hungry interferes with the morality and individual’s characters. Mars Incorporated developed this advertisement campaign to captivate the attention of everyone – the young, old, black, white, male or female. The specific purpose of the advertisement is to raise the popularity of the candy bar. Using an infamous figure as President Lincoln boosted the advertisements popularity greatly and allowed it to resonate with the audience more. When a famous person is used, a bandwagon is created for civilians to jump on. Consumers tend to believe the advertisementvertisement more when celebrities and historical figures are used. Consumers are also more interested to try the product when they are leadvertisement to believe the product influences the president’s
How can chemistry work in skittles? Chemistry works everywhere in our daily life, even in the small pieces of candies like skittles. To illustrate how this works, here will be five ingredients that had been chosen from skittles --- sugar, corn syrup, citric acid and sodium citrate, titanium dioxide.
Society, with everyday that passes by, seems to go faster always constantly moving. What Honey Nut Cheerios conveys to the consumer is to have a positive attitude and the energy need just by enjoying a bowl of cereal. As a society, having the sufficient energy for the day is valuable and many products uses this to sell since consumers try to find some source to keep them going all day. Honey Nut Cheerios provides the energy consumers need in a healthy manner in which we receive all the nutrients our bodies need to produce the energy. With the honey mentioned in the product people get the idea that even though the product is meant to be healthy there is still a sweet side to it. Having a sweeter view of life is one of the goal of the company.
For example, the makers want to emphasize the smoothness of Skippy. The ad does this through out the whole 33 seconds of the commercial I watched. Not only does the peanut butter seem smooth, but the entirety stresses this and the commercial flows nicely together. We see this smoothness when the toast flies out of the toaster into Cooper’s hand, to when the peanut butter slides across the table, and also when the peanut butter is being spread on the toast. These are just a few instances, but these instances help position this product very well. As I mentioned in the paragraph before, children can relate to Cooper and this ad. For children around Cooper’s age, many want to be cool and this ad will allow children to relate to Cooper. This can be related to when he mentions that “you are what you eat.” Some children may pick up this message, and that they can be cool like Cooper if they eat Skippy peanut butter. To grown adults this may seem unrealistic, but these are children that will pick out this message. Another way this product is positioned well is with the catchy song in the background. We might have thought the “Uptown Funk” may have been becoming less popular, and now here it is in an add. Having a song like this with your ad and a phrase that relates to your product can cause people to build a connection to Skippy. After listening to this ad, I know have the line “Smoother than a fresh jar of Skippy”
“ Give them the quality.That's the best kind of advertising” is what Milton hershey said to people that worked for him. MIlton was born September 13th,1857 and started school when he was seven. After getting kicked out school, he went to work for a newspaper company and his boss was a JERK!When he got fired his father talked to the manager and got him back in but Milton didn’t want to go. He spent a couple of days jobless and then he had an idea. He told his parents that he wanted to work at the candy and ice cream shop. He then got his job and stayed there for years and then wanted to start his own business.
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
After viewing several commercials and analyzing the persuasive techniques that were used, I found the Mcdonalds sweet sauce commercial to be the best at influencing its target audience. For example in the add it shows many athletes enjoying the special. Furthermore people will begin to believe that if healthy athletes eat it, then I should too. The product will be that people eat there just to get a sweet chili sauce. The targeting audience in this particular advertisement would be people into sports and teens, because they show a very enjoyable vibe. Young athletes will see that to get better at sports they need this sauce. Testimonial may have been used because the curtain people in the advertisement potentially could be famous. Transfer
On another note, the ads main medium was the scenery of people along with audio stimulation of different dialects. This set the perfect setting of freedom to get across its core message, which was the Coca-Cola brand. The presentation of the ad was easy and personable, but yet controversial because of the inclusion of diversity among the ad. Using this tactic aided the ad to be memorable and not
Why would anyone feel the need to write an entire book on such a mundane topic such as sugar? Look around at some food products you might have and you will realize that many if not all of them contain sugar in some form or another. For example, a can of soda, which most people drink everyday, contains (depending on the brand) approximately 40 grams of sugars. Look further and you might find that even things such as cheese or chips or soup contain several grams of sugar in them. The wide diversification of products that contain sugar just goes to show you how widespread the use of sugar really is. This fact alone could be enough to convince someone to create a book solely about sugar. One passage that Mintz quotes on page 15 that really seems to capture our (Westerners) infatuation with sugar, and a strong reason the book at hand is as follows:
Advertising uses the power of suggestion to sell a product. In the case of children, a company’s advertisement hopes to suggest that their product is best. Many food companies target children with the hopes that they can influence their parents'choices when it comes to buying a product. The product is a. Animated characters, catch phrases, and toys are used to lure a child to the product. WORKS CITED Dittmann, Melissa. A. (2004, June 6).