The Extraordinary Science Of Addictive Junk Food Essay

704 Words2 Pages

The sole purpose of a company is to offer goods and services while making a profit. If people have a liking for food products with so many unhealthy items and are willing to buy them, the companies have no obligation to reduce the amount of added ingredients. The companies aren’t the ones forcing the public to overeat. However, these companies shouldn’t market their products to people who they can easily exploit like children and those who are penurious. Michael Moss, author of the article “The Extraordinary Science of Addictive Junk Food” interviews several people who worked for certain big brand companies and gives us an abundant amount of information on how the food companies make and market their food to “get us hooked”. According to
Yet I do agree with him that the companies marketing strategies should change. The junk food industry is targeting certain people to buy their products. For example, Moss spoke to Bob Drane inventor of the Lunchables on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shift focus to the kids the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” ()In their ads they generate a feeling of empowerment to kids who now want to eat Lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect. Another example would be, when Coca-Cola started marketing to places that are poverty-stricken in Brazil by making the bottles smaller and more affordable so they would buy them. However, Coca-Cola isn’t the only one targeting Brazil, Nestle also started sending a massive amount of women to roam the poor neighborhoods to sell American- style processed foods door-to-door. When Dunn saw this he felt remorse and tried to push the company to a more positive road by stopping the marketing of Coke to schools, but shortly after he was fired due to the backlash the company received. The companies should market their products to groups that are less

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