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Influence of advertising on consumers
Influences on consumer behavior
Strategy of advertising
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Commercial Identity
This is one of the best essays I ever wrote. It was also the easiest and quickest to write because I had fun doing it. It was amazing how much my writing improved when I decided to have fun with it. "Forced" writing never turns out well no matter how skilled the writer is.
Although girls may tell you they don't judge a guy based on the brand of beer he drinks, they are lying! Bud Light's new spot shows two guys fail miserably when they offer two good looking (surprise, surprise) ladies the wrong beer. The music stops, the pool ball that was about to fall in the corner pocket comes to rest on the edge. "On second thought, how about a Bud Light," says the more studly one. The music is rockin' again. The eight ball catches a drift and falls into the pocket, and those lucky ladies have found some happenin' guys who drink the coolest beer.
The moral of the story is "buy a Bud and be a stud." However, that is not the only message in this commercial. The mere fact that commercials like this are successful indicates that they influence people's identity in society. That is a pretty deep and somewhat abstract statement to make about a commercial with a one sentence plot: "Guy gets girl because guy drinks a really cool beer." However, the statement is true and can easily be supported. Advertising today plays an unusual role in society in that it both reflects and effects our identities.
That 30 second spot told me that I want to be just like those cooler-than-cool-Bud-Light-drinkin' guys. What did they look like? How did they dress? Those 30 seconds leave the viewer a mental picture of what cool is and what they want to be like. Just turn the T.V. on to Sunday afternoon football and you will see a dozen other commercials that support this definition of cool. Cool is being handsome. Cool is having a chick at your side and, most importantly, a beer in hand. (Bud Light, Coors, Miller--It doesn't matter, they all get the ladies.)
Advertisers have certain expectations about their target audience. That is, they assume they know exactly who they are and who they want to be. Commercials try to reflect this on television to greater appeal to a their target audience. For example, football fans like beer, women, and tough cars (not necessarily in that order).
Man’s best friend. When hearing this statement many people know that it is referring to a dog. But can it also be referring to a beer? Budweiser believes so. In their commercial, “Lost Puppy” Budweiser shows their viewers that not only can your dog be your best friend, but so can their beer. They use many forms of rhetoric to persuade their audience of this. Budweiser does a great job of using pathos to draw the attention of their audience. That is the first step, right? In order to persuade an audience of something, you must first have their attention.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
Our founding fathers wrote the Constitution and the Bill of Rights to protect our most basic rights as citizens of the United States, and although creating the Constitution was an arduous effort, eventually the new Americans came to an agreement over what was included. “The Bill of Rights — the first 10 amendments to the Constitution — went into effect on Dec. 15, 1791, when the state of Virginia ratified it, giving the bill the majority of ratifying states required to protect citizens from the power of the federal government.” (First Amendment Center). After the first amendment went into effect, all religious minorities were now protected from persecution, and people could freely speak their
It’s shows that drinking liquor is easier to go down then a woman that they are trying to assault. The ad reinforces traditional gender norms because it is agreeing that rape culture is okay. It is agreeing that men should be able to have their way with women. It is showing how men, under the influence, feel as if they are more dominant than usual over women. Men are seen as predators that the women have to get away from. It shows how women are victims to the overpowering dominance of men.I do not feel as if the ad successfully challenged the traditional gender norms, mainly because it encourages men to drink this liquor which may lead to the sexual assault of women. They may feel that this liquor may help them be able to take their victim down. They are basically putting women is danger to the point that they no longer feel safe around men under the influence of Belvedere vodka. Advertisements like this one is actually advertised in magazines and everywhere on the internet now and days. Many advertisements that use women in sexually abusive manners have become accepted by
Welfare can be defined as health, happiness, and good fortune; well-being; Prosperity; and Financial or other aid provided, especially by the government, to people in need (Merriam-Webster, 2014). It can be very beneficial to people in need of it. Tim Prenzler stated that, “Welfare systems are often seen as providing a ‘safety net’ that prevents citizens falling below a minimum standard of living (2012, p2). Everyone is able to use is if they are in need of it. People have successfully used welfare to get out of their slum, and started to support themselves. Others have decided to not try to get out of that slum, and live off that welfare. They decided that they didn’t have to try, and let the government support them. Welfare is a good tool for people to get back on their feet, but shouldn’t be that persons steady income.
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
There are an endless number of reasons why people put ads out for dating, which are anywhere from convenience, to time since most of us have very busy schedules. It also allows people to get themselves out to a specific group that may or may not have been able to reach without this source. Many people don’t like the bar scene and feel it to be a somewhat more secure way of getting out there to perhaps meet new people with the possibility of meeting “the one”. For myself personally I am on a few dating sites for basically all the reasons which I have listed above. Generally the schedule I keep does not permit ample time to get out of my circle to meet new people that I may possibly care to date. In some situations it might be, a good way for more shy people to get into circulation in the dating world because it gives them a port of entry that is non- threatening nor is it as intrusive. Nonetheless this still poses many dilemmas and challenges to most that are engaging in the online dating lifestyles.
Stanley, T. (2006). Online Dating Sites get Stood up by Consumers. Advertising Age, 77, 10.
Poverty is the lack of the basic needs of life, including food, shelter, clothing and safe drinking water. For a person to live normally, it is important to meet a certain level of physical, social, and emotional needs. People who live in poverty have difficult time to achieve those as they are not welcomed in many places. Because of their low incomes, they have troubles in maintaining their health, hunger, education. Poverty has become a large issue around the world. It is something that many of us know about but we’re not realizing just how big of a problem it is. This paper will include basic information about poverty, its effects, facts and statistics which can make people aware and want to help reduce poverty.
There are hundreds of dating sites and it’s important to do your research in order to pick the one that best fits what you are looking for. No matter what you’re looking for and regardless of circumstances there is a dating site out there that will work for you.