Belvedere, some may not know what it is; Belvedere is a type of vodka. This advertisement originated in the UK but it was banned for it’s content. In this advertisement, it states “Unlike some people, Belvedere always goes down smoothly.” It shows a man that looks as if he has been drinking, with a woman who looks frightened by him touching her. It kind of portrays that drinking vodka is an okay way to be able to attack or sexually assault women. The social group that this ad aims to persuade, are men that drink liquor. The social groups being represented in the ad is men that drink liquor and women involved in rape culture. Are men going to be able to have control over women, especially when they drink this drink? This ad problematizes the …show more content…
It’s shows that drinking liquor is easier to go down then a woman that they are trying to assault. The ad reinforces traditional gender norms because it is agreeing that rape culture is okay. It is agreeing that men should be able to have their way with women. It is showing how men, under the influence, feel as if they are more dominant than usual over women. Men are seen as predators that the women have to get away from. It shows how women are victims to the overpowering dominance of men.I do not feel as if the ad successfully challenged the traditional gender norms, mainly because it encourages men to drink this liquor which may lead to the sexual assault of women. They may feel that this liquor may help them be able to take their victim down. They are basically putting women is danger to the point that they no longer feel safe around men under the influence of Belvedere vodka. Advertisements like this one is actually advertised in magazines and everywhere on the internet now and days. Many advertisements that use women in sexually abusive manners have become accepted by …show more content…
This advertisement gives off negative feedback on how the liquor makes the men act. This advertisement tells you Belvedere is easier to get down unlike sexual assault victims; they will put up a fight. It makes men that drink this liquor seem lifeless and disgusting, the way the advertisement shows what happens when this liquor is drunk. I highly doubt that this advertisement would make companies want to buy this product for their own stores or bars. They would not want any issues with women being sexually assaulted, or them being accused for it. I feel as it this advertisement was still out, people would blame this liquor for many sexual assaults that may have happened to women over the many
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and
Kilbourne includes various advertisements where the woman is the victim and target. The advertisements and media depicted women being overly sexualized, they promoted or glorified date rape, sex is the most important aspect of a relationship, fetishizes various products, and made men believe these were the correct ways to view or treat women. The audience these advertisements are appealing to are men because media depicts women as always being the victims. Men are lead to believe that they should buy certain products as portrayed in media or advertisements because they will get the attention from the ladies. “The violence, the abuse, is partly the chilling but logical result of the objectification” (Kilbourne 498). When women are so used to seeing themselves as objectified they soon start to believe it. Women become more vulnerable because it shows men that anything is possible with just a spritz of perfume or a certain brand of an alcoholic drink. Industries do not think twice before making an advertisement because they are not the victims. Violence is the main problem that arises due to advertisements. “Women are always available as the targets of aggression and violence, women are inferior to men and thus deserve to be dominated, and women exist to fulfill the needs of men” (Kilbourne 509). As long as industries make money, nothing is off limits to put on advertisements even if it is making someone a victim. No remorse of any sort is shown because as long as money is present nothing else matters to the
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
This AD is about an alcoholic beverage called Captain Morgan Original Spiced Rum. When you first see this AD you can clearly see that the focus of this ad is to make you want to drink. It jumps out and says “drinking is cool”. It’s saying not directly but indirectly. The focus of it is to make you want to buy this beer because those people are drinking it. They’re having a fun and great time, so the ad can get those people that want to have a fun and great time. The tone of this ad is pretty funny. As you can see the headline of this ad says, “take off your pants and stay a while”. You can make different interpretations of this ad which makes it even funnier. The voice is also very funny, because of that line. The language is quite funny to me, but some people that do not understand it probably would not enjoy this ad. Some people might think the language is ridiculous and inappropriate. Most young people would find this ad very natural to them. I am not saying that old people wouldn’t like this ad, but some of them might not get it or understand the humor of the ad. It all depends what your definition of humor is. The audience is mainly designed for younger people. I can conclude this by seeing that all the people in cabin are young, maybe in there 20’s. Also they could be snowboarding and not a lot of old people snowboard. So this ad is mainly to attract the younger folks. The design of this is pretty thought out. The whole logo is in red, and the ad is in black and white so they try to catch your attention by doing that. You turn the page in the magazine and all of sudden you see “take off your pants and stay a while” you probably are going to see what the ad is all about. I think its smart advertising that they have the main logo in red and the alcohol colored but the background in black and white.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
And it seems to be that the woman is being sexually harassed by the men because they have more power than she has as well as more men standing in the background. The woman has no power and cannot do anything about it because she is too weak.These advertisements show how sexist they can be nowadays and that it is very bad from Kilbourne’s perspective. In Kilbourne 's essay, she says that “Men conquer and women ensnare, always with the essential aid of a product.” 491 Which basically means that the men conquer the women and the women are not dominant and they fall into the men 's trap which relates to the product they are advertising. From my insight about these advertisements is that I find it just so that these advertising companies can get the public 's attention but I have to admit it is very sexist how the men are just taking advantage of the woman just because they are more dominant than she is and the woman being weak and helpless. Kilbourne’s perspective is that no women should be treated like this and instead they should be treated fairly as the men are. Like not being abused and treated with respect. This picture depicts men are generally greater than a woman and they get what they want because they are greater than they are. This advertisement is not the only one that expresses men over women, but many advertisements are just the same and Kilbourne is upset that women are treated
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
This advertisement displays the logical fallacy of hasty generalization by displaying negative connotations to both genders. It shows the woman as being incapable of controlling herself when the man
The author of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
The ad appears in Adbusters Magazine, a web page created by The Adbusters Media. This is a Canadian foundation that uses ads to fight issues in society like smoking and alcoholism. For example, in this case they are discrediting the Absolut vodka brand, creating a mockery ad against the product...
The advertisements for vodka that the Skyy Vodka company comes out with is filled with sexual tenacity, that draws in both men and women who come across their advertisement. Skyy Vodka is a company who consistently produces and evoke very sexual advertisements. The company’s advertisements repeatedly contains a slim, young, and beautiful females who wear provocative clothing, and in many occasions the women in the advertisement usually has a sexual dominance over the male counterpart. The single underlying reason why Skyy Vodka’s advertisements has proven to be very successful is their use of sex by the way they represent their females. The company do not hold back the appeal to sex and they commonly promote the sexual benefits of drinking Skyy Vodka. The use of sex is used everywhere and we have undoubtedly seen it work from ads in magazines and movies to commercials and merchandise, the fact of the matter is that sex is a great and powerful way to market an item or idea. While the advertisement for Skyy Vodka titled “The Antagonist” seen in People magazine’s May 7, 2007 issue adheres to the usual standards of Skyy ads, it has an underlying theme of white, male supremacy and the female threat to that power. Skyy Vodka has become an object that exemplifies sex to young adult males and creates a sense of confidence as the advertisement suggests that consuming their vodka will result into woman being attracted to them.
Advertisements are everywhere. Rosewarne reveals that “In both a workplace and a public space setting audiences are held captive to such images; and both sets of images work to masculinise space in a way that makes women feel excluded” (Rosewarne 314). Take beer advertisements as an example of this. Beer advertisements have been utilizing the female body to draw the interest of males for centuries. This materialization of women has been verified to not only have a discouraging effect on women, but an unfavorable effect on civilization. The purpose of these posters is to allure the male 's eyes to the model’s body and therefore to the beer planted in the background. These ads strive to make you subconsciously affiliate a charming woman with a bottle of beer. In theory, these posters should make a guy imagine that if he purchases a bottle of their beer, that one way or another there would be a model to go with it. This is unreasonable of course because a pretty woman does not emerge out of nowhere every time someone has a beer. In my opinion, advertisements like these portray women as sex symbols. The advertisers attempts to link their product with the female body, does not encourage women, but rather has an accidental effect of lower self esteem and confidence in women. Rosewarne summarizes the her stand on sexual harassment in public ads by
We don’t see the product being drunk or compared to competitor’s products, but with the ‘no-nonsense’ slogan and a cleverly positioned still shot of the bitter the message is still clear. Despite the differences in methods all the adverts are realistic and simplistic in terms of their settings and dialogue. The whole series appear completely naturalistic and not at all staged.
The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most desirable thing in the ‘Far East’ and that beer is much more important than women. It also openly laughs at the South East Asian sex trade by putting a prostitute in the middle of the ad. The ad also implies that women in the ‘Far East’ are only good for sex (dressing in revealing, sexual clothes designed to make the woman in the ad seem more desirable).