Introduction
Colgate is a high ranked oral hygiene company that produces toothpastes, mouthwashes, toothbrushes and dental floss that was founded in 1807 by William Colgate in New York City. In 1820, Colgate built their first starch factory in New Jersey. Years later, in 1857, the founder William Colgate death resulted in the company being passed down to his son Samuel Colgate. In 1864, Colgate collaborated with B.J. Johnson who founded the Palmolive Company. The Colgate-Palmolive Company began having much success in the late 1800’s with all of their new products such as hand soaps and the many different appearances of toothpaste from glass jars to collapsible tubes. In 1900, Colgate won top honors in Paris at the World’s Fair for their soaps and perfumes. Colgate was very successful internationally that they came established in Europe, Canada, Asia, Latin America, and Africa. After so many accomplishments internationally and locally, “Colgate-Palmolive Company” was officially the company’s name in 1953. By the late 1900’s, Colgate sold over 1.6 million toothbrushes annually and was serving over 56 countries and hits the $5 billion mark in sales. The company began initiating an Oral Care program after collaborating up Kolynos in Latin America. The oral care program, which is called Bright Smiles, Bright Futures that is established to 50 countries and serves over 50 million children a year. Today, the CEO of Colgate is Ian M. Cook & Colgate’s focuses are Oral Care, Personal Care, Pet Nutrition, and Home Care and provides in over 200 countries and have numerous awards including 2013 World’s Most Ethical Companies from Ethisphere Magazine. In my research, based on preliminary information, I will find evidence that will attempt to pro...
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...Who wouldn’t appreciate free dental care, food and water for those shelters that need a bit of extra help or fresh filtered water for those or those countries that can’t get fresh, clean water? The Philanthropic level means to be a good corporate citizen and I believe that Colgate has fulfilled this description and the other three descriptions as supported with the many awards and recognition the company has received.
With evidence I have displayed, my hypothesis was supported and has revealed how ethical Colgate is. Colgate is not a company that is selfish and just focuses on what suppliers can do for them but more on how primary and secondary stakeholders can benefit from Colgate and how Colgate can benefit from them also. Colgate is a stakeholder orientation company and focuses on the community and as what I’ve read on, the community is very happy with Colgate.
In the media there are a lot of concerns about ethical standards in marketing and advertisements in corporations and businesses. Cumming’s marketing and advertisements strategies follow strict policies based on ethics that rest on a fundamental belief in people's dignity and decency. Cummins is committed to quality, innovation and integrity. This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed.
Each division has its own brand management, sales, finance, product development and operations line management and was evaluated as a profit center.
Many companies are now looking into their business practices and how it benefits society. Corporate responsibility continues to be impacted as consumer awareness to global issues grows. For example, a small locally owned grocery store located in a metropolitan area just closed the doors to two stores located in high-crime-rated areas of the city due to no financial gains. The store just added a health conscious section for consumers that requested a need for it in the store, even though the cost and marginal is higher than most options in the store. With all of that going on the owner of the store was approached by a local food bank for one day old products that can be donated to them to help the community. The owner declined to help by citing that he feels by help he is opening a chance for loss of revenues due to employees not being honest. He thinks that his employees will just say that products are being donated when they are stealing.
Materialistic things consume today’s society, whether it is cars, clothing, or jewelry, in a sense we rely on these objects for our happiness. Companies such as Nike, Gap, and Toms, have all had major success do to their loyal customers, who seek the name brand logo of their company. These companies have continued to grow tremendously, making billions of dollars; the companies strive to find ways to outsourcing its manufacturing, in hopes of making more and more profit. Profit is not the only thing that rises, many questions and investigations have occurred, exposing the poor ethical choices these businesses have made. Nike, one of the most well- known and profitable companies have experienced this heavy scrutiny first hand. Throughout this essay the reader will gain a better understanding of Nike’s poor ethical business decisions and what actions they took in order to repair their image.
Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, and Colgate.
In 1991, CP launched new products in the U.S market CP and held 43% of the world toothpaste market and 16% of the world toothbrush market. Other oral care products included dental floss and mouth rinses. In 1991, worldwide sales of CP's oral care products increased 12% to $1.3 billion, accounting for 22% of CP's total sales.
Every thriving company must embrace some sort of code of ethics ground rules which will guarantee its success. In this case, Starbucks wants to promote high standards of practice; by selling the richest and aromatic coffees in the world to the ...
When discussing tooth brushing with fluoride toothpaste, the Western society has made it an essential part of oral hygiene health. Unfortunately, the very broad techniques of brushing and different types of toothbrushes create a confusing trend. An example is when a person walks into the store looking for a toothbrush and toothpaste for teeth whitening. Almost, if not all, labels in boxes of toothpaste promote stain removal
Our company, Tech Shield, would like to evaluate The Clorox Company for a potential investment opportunity. For years, Tech Shield has built The Clorox Company’s supply chain machines that make the company’s famous household products. It would be ideal to invest a significant amount of capital in a company Tech Shield has done business with before, but evaluation is still necessary of compatible companies. The Clorox Company is a ninety-six-year-old international corporation dedicated to producing home care products such as Clorox Bleach, Green Works, Fresh Step cat litter, Glad products, and much more. The company’s mission is to make life easier for consumers, and is a business that reaches far beyond cleaning products (). The Clorox Company is recognized under the household products industry, the healthcare industry, and food industry. The competitive strategy the corporation has been an industry-wide differentiation approach in all industries. Henceforth, the company tries to make better quality products within the industry the product is associated with. Tech Shield should invest in The Clorox Company because the company has a strong business ethics that assure employees as well as the public of their integrity, they have done a significant amount of research and
Do you think strategic management had contributed to the Clorox Company’s success? Why or Why not?
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.
Unilever has more than 400 brands, 14 of which create sales in additional of 1 billion pounds a year. Almost all those brands have time-honored, strong collective operations, which includes Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s crusade for existent beauty. (Unilever, 2014)
Ethics are defined as “the moral principles and values that govern the actions and decisions of an individual” . Thus, from most consumers’ perspective today it applies to business as well. Research done by Mintel shows that 56 percent of US consumers do not purchase from a brand if they see it as unethical. Also, the research shows that 35 percent do not buy from a brand that they see as unethical even if there is no substitute in the market. Which shows a strong will and belief in consumers, especially to make a conscious decision not to purchase a good or service in which there is no other option for. In conclusion the research has shown that well above the majority of consumers see ethical issues as critical and often use their purchasing power to reflect that. Though most consumers agree not to purchase from unethical brands, getting them to purchase from ethical brands is more difficult. This is due to lack of trust in many consumers who are wary of big brands using ethical branding as a marketing tool to lure them. Whereas small brands with unique attributes are seen as far more trustworthy and many consumers tend to support those brands, and for many that also means supporting small businesses. Therefore, small brands are often perceived as more ethical than the bigger brands despite the bigger brands’ marketing efforts
Colgate-Palmolive Company. "Brushing Teeth - Proper Techniques for Brushing Your Teeth." Colgate Toothpaste & Toothbrushes | Oral Hygiene, Dental Care & Health | Products for Personal Home Care. N.p., n.d. Web. 5 Jan. 2010. .
The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after