1. Do you think strategic management had contributed to the Clorox Company’s success? Why or Why not? I think it is wise for the board of executives to take an active role in coming up with a system to evaluate their products. This evaluation system is considered a function strategy. In our text, it tells us that functional strategies consist of production procedures, advertising, product research, product development, personnel, economic, and support. (Coulter, K. 2013, p. 7) Due to the fact that Clorox has a wide range of products that are very diverse, it is important for them to evaluate them based on the current market. This strategy has allowed the company to evaluate the value of the products before resulting in a price increase or decrease. Clorox made a competitive strategy when they decided to go green. This was during the period when the company was going through leadership shift and the CEO thought …show more content…
In 2013, Clorox had 5,533 million dollars in sales. In 2014, the company reported having a little drop with 5,514 million dollars in sales, however Clorox recovered in 2015 with an increase of 5,655 million dollars in sales. I think their consistency and slight increase is something to be proud of considering our economy is still in a fragile, recovering phase. Clorox has 7,700 employees for the year of 2015, compared to the previous years in 2012 through 2014 where there were 8,400 to 8,200 employees. (Investors, 2016) One of Clorox’s new strategies is creating a spray bottle, which allows consumers to be able to use the product down to the last drop. In most cases the current spray bottles do not allow the tube to reach to small portion of liquid at the bottom. With their SmartTube technology, they consumer will be able to tilt the bottle forward to access the remaining liquid. In addition Clorox is always dedicated to improve their cleaning supplies to help fight against infections. (Innovation, 2016
When Jim Kilts showed up at Gillette in 2001, the first outsider to run the Boston-based company in more than 70 years, he found a business with great brands losing market share. Its acquisitions of Duracell and Braun were not delivering. Sales and earnings were flat, the company had missed its earnings estimates for 15 straight quarters, the stock had plummeted, and Wall Street had lost patience. Yet two-thirds of the top managers were getting top ratings. People were being rewarded for effort; performance, under Mr. Kilts regime, became the new measure.
According to Benno Dorer, Clorox’s EVP and COO of Cleaning International & Corporate Strategy, the key marketing strategy is the “Always on Principle”, this principle is applied through the digital platform. This strategy works in such a way that a person searching for disinfecting wipes on babycenter.com receives a customized advert, this advert is informed by what the potential consumer is looking for. The company also ensures a great presence in Facebook so that products are introduced to millions of users who are then directed to say Amazon or other selling points (King, 2012). Clorox also carries out product marketing in mobile retailer applications such as Safeway. The company also tries to have representatives in stores who can deal on a one-on-one basis with the customers/consumers.
Health is the life indicator of psychological and physical prosperity of human. Regularly health is susceptible to various factors, perhaps even those who are never noticed. Each person develops their own opinion about the harm to health. Many people argue that the harm can go from everything that surrounds us. Every day we use various chemicals in everyday life. The market for household chemical products is gaining momentum with the development of the industrial sector. People use them how to maintain cleanliness in the house and also to care for themselves, i.e., use personal care products. However, with all these benefits comes risks as well. According to the results of the survey coordinated by the Directorate-General for Communication (2009), personal hygiene products present a health hazards.
Not all strategies “fit” within the companies activities, some are hit and misses such as when Stewart placed Charles Koppelman to the board, where “he became chairman of the board in 2005, where he negotiated a paid consulting arrangement for himself. He was viewed as enabling Stewart’s self-regard as much as tending to th...
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40.
Since there are many competitors, P&G must find ways to distinguish themselves from their rivals. The factors that determine these are marketing, technological innovation and accurate consumer feedback. In terms of marketing, the public must be aware of the product, what it is used for and what makes it better than other alternatives. In terms of technological innovation, the product should have some advantage over the competitors’ product such as low cost or high performance. In terms of consumer feedback, data should be gathered on what the customer liked about the product, what they did not. This will allow the product to continue to evolve into what the customer wants.
Cost effective leadership was what both companies were seeking in an effort to capitalize off their ability to provide goods and services at a lower costs delivering exceptional services to their clients without their clients getting dismayed about the cost, which contributed to the successes of Ternary. Consensus were built when decisions were made instead of using compulsory tactics in order to surpass their organizational objectives (Leduff, 2015). Robertson B., (2006) believed that Ternary is one of the companies that have grown the fastest in Philadelphia, while he believed that he could not have gained this type of success using the traditional management system (Robertson B. ,
Opportunity. Mr. Sullivan as CEO of the company had the ability to override the control. He could convince people to do things, that they thought they would never do. poor internal control position authority
Companies all over the world varies but yet shares a common challenge, that is to solve problem not only effectively and efficiently but also creatively. The P-O-L-C framework which stands for Planning, Organising, Leading and Controlling plays a major role in both the company’s survivability and success. The SWOT analysis looks at both internal and external factors that can affect the Starbucks’s performance. The purpose of this report is to define and analyse how Starbucks respond and should have respond to the change of its external environment on the cofee market,This report will also identify and disscuss how The P-O-L-C framework and can help starbucks to compete and reduce the loss of their failing peformance in the Australian market and how SWOT analysis helps to define some externalities that can be a threat to Starbucks.
Colgate is a high ranked oral hygiene company that produces toothpastes, mouthwashes, toothbrushes and dental floss that was founded in 1807 by William Colgate in New York City. In 1820, Colgate built their first starch factory in New Jersey. Years later, in 1857, the founder William Colgate death resulted in the company being passed down to his son Samuel Colgate. In 1864, Colgate collaborated with B.J. Johnson who founded the Palmolive Company. The Colgate-Palmolive Company began having much success in the late 1800’s with all of their new products such as hand soaps and the many different appearances of toothpaste from glass jars to collapsible tubes. In 1900, Colgate won top honors in Paris at the World’s Fair for their soaps and perfumes. Colgate was very successful internationally that they came established in Europe, Canada, Asia, Latin America, and Africa. After so many accomplishments internationally and locally, “Colgate-Palmolive Company” was officially the company’s name in 1953. By the late 1900’s, Colgate sold over 1.6 million toothbrushes annually and was serving over 56 countries and hits the $5 billion mark in sales. The company began initiating an Oral Care program after collaborating up Kolynos in Latin America. The oral care program, which is called Bright Smiles, Bright Futures that is established to 50 countries and serves over 50 million children a year. Today, the CEO of Colgate is Ian M. Cook & Colgate’s focuses are Oral Care, Personal Care, Pet Nutrition, and Home Care and provides in over 200 countries and have numerous awards including 2013 World’s Most Ethical Companies from Ethisphere Magazine. In my research, based on preliminary information, I will find evidence that will attempt to pro...
that made the company one of the most recognized companies of the world. The dynamic
Adner & Helfat 2003, ‘Corporate effects and dynamic managerial capabilities’, Strategic Management Journal, Vol. 24, pp. 1011-1025.
According to Wheelen & Hunger, strategic management “is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control” (2004, p2). All eleven good to great companies are benefit from strategic management and gain long term strategic advantage then lead to outperforming compared companies.
Additionally, understood the strategy implementation, actions made by firms that carry out the formulated strategy, including strategic controls, organizational design, and leadership. environmental
Strategic management has shown to enhance the company’s profits and market shares. Companies need to utilize strategic management in order to improve that their performance and organizations are set. Some of the benefits of strategic management are it brings new opportunities and development, the manager is more involved in their job role, the quality of the company is enhanced, implementing models that will bring the company growth and profits, it helps the manager to be organized in order for them to be successful, it brings certainty to the company, and provides management with a guide to what the company is needing to accomplish with their goals for the future. According to Nmadu (2007) he stated “strategic management has become more important to managers in recent years and defining the mission of their organization in specific terms have made it easier for managers to give their organization a sense of purpose” (Dauda, Akingbade, and Akinlabi, 2010, p.100). Strategic management can also have its disadvantages. A few disadvantages are time and effort that is put into the company, and discussing what is important for the company’s long-term goals. Another disadvantage is managers stay on the planning stage but forget to implement and take control of the plan. If strategic management is not enforced than this can cause effects on the companies market shares, and profitability. Enforcing a strategic plan will play a major role in the companies