Characteristics Of Lenovo

710 Words2 Pages
bulb-icon

Recommended: Brief introduction on lenovo

Product is everything, both favourable and unfavourable that a person receives in an exchange. A product may be a tangible good such as a pair of shoes, a service such a haircut, an idea such as ‘don’t litter’ or any combination of these three. Packaging, style, colour, option and size are some typical product features. Just as important are intangibles such as service the seller’s image the manufacture’s reputation and the way consumers believe others will view the product.
As we know, Lenovo is one of the most popular computer and peripheral manufacturing units of the world, which has risen manifold in size in the recent years and has been growing ever since. Lenovo was found by the name of Legend in the year 1984 in Beijing, China, and was …show more content…

Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. Lenovo have many types of product for computer. There are some advantage such as Lenovo inherited the IBM name, which means this is his great computer brands computer of Lenovo. Then, face recognition the ability to recognize faces. In all Lenovo products is predicted to have a good degree of accuracy. Sensitivity setting is set according to user needs. It high or a low security. There is a "one key" on a PC or laptop, which serves as a recovery system and an antivirus. Nowadays, many teenagers are using the Lenovo products. Most advanced features in Lenovo's product is a touch screen feature especially on PC products. So, Lenovo products can satisfy their …show more content…

In fact, in some areas like accessories it also uses penetrative pricing. The key factor for Lenovo is to balance the price as well as the brand value.
5.2.1 Low cost
As we know, Lenovo has a low price for smartphones. The Lenovo’s company put a low price to attract customers to buy the product. Lenovo wants to compete with products that are on the rise in the market such as Samsung, Apple and OPPO. For pricing strategy, Lenovo is using penetration rates. This strategy puts the price introduction of new products on the market at a low price to penetrate a wider market. The company put the starting price low to block competition because competitors would not be interested in a small profit for selling at low prices.
5.2.2 High cost The Lenovo company puts the price is relatively expensive compared to other brands of computer. The company put that price because computer are using the specific component and it is difficult to find compared to the other computer. For pricing strategy, Lenovo is using the skimming price for a computer. This strategy puts the price introduction of new products on the market at high prices and then carved the price is bit by bit. The price of Lenovo computer is valuable relatively inexpensive but not

Show More
Related

  • Allround Executive Summary

    1150 Words  | 3 Pages

    Pricing Strategy: We are going to take into consideration inflation, benchmarking and customer trade off. The pricing strategy for the new products/line extensions will be a penetration-pricing strategy to gain customers from other competitors and increase market share. Further, the volume discounts are going to be in the range of 25-40%. Taking into consideration Product lifecycle, those will be raised in the time where new products/line extension are launched.

    Read More

  • Buyer's Behavior Of Under Armour: Case Study Of Buyers

    900 Words  | 2 Pages

    Due to the various options of distribution channels their prices vary. Consumers take that into consideration when purchasing their products.

    Read More

  • What Is Walmart Supercenters?

    1206 Words  | 3 Pages

    Computers have become more common products sold by many stores nowadays, instead of when they were first introduced as a specialty item. Computers continually change and progress further as we move further into the technological age. Currently when one goes to a retailer to buy a computer, there are many brands of computers being sold. However in reality, there are two different types of computers actually being sold. One type is a personal computer, or PC, that is typically used for personal home use. The other type is an Apple Macintosh, or MAC, which has become rather popular among students for college or school use. Computers reveal to be a rather interesting product one needs to research to better understand the different retailer

    Read More

  • O'shay Inc Strengths And Weaknesses

    1154 Words  | 3 Pages

    “Price discrimination is the practice of setting a different price for the same product in different segments to the market.” (Pricing Strategies, 2017) In new markets we have entered, that the competition has not entered, we will extensive rebates so we can make a name for ourselves in the new markets. This way, when the competition decides to enter we will already be there with a strong brand name. In established markets we will adjust pricing to closer match the competition. The performance of the computers and the additional sales and service staff will keep them coming back for

    Read More

  • Dell's Effect on Profit Margins of the Computer Industry

    1137 Words  | 3 Pages

    Historically the personal computer (PC) industry has sold its products at reasonably high prices yet garnered only small profit margins. One reason for this is the high competition in the PC industry which led to competitive pricing among producers. Analyzing the competitive environment of the PC industry, it is evident that there is very little barrier to entry in this market. PC's have very low physical uniqueness and are made of standard components that require very little expertise to assemble.

    Read More

  • Amazon Marketing Case Study

    927 Words  | 2 Pages

    It is determined by the cost of production, the segment aimed, the capability of the market to recompense, supply and demand, and all other direct and indirect factors. There are more than a few kinds of pricing strategies, each corresponded with the total business plan (Yoo, Donthu et al. 2000). Pricing could also be used to discriminate different brands of product, and to enhance the appearance of a particular company (Kotler and Levy 1969). In this case, Amazon is quite competitive in term of its prices, and has strategic approaches of staying up front of its market competitors (Chevalier and Goolsbee 2003). For instance, when a person is considering to purchase a particular book, Amazon has options whether that individual would prefer a new copy or a used one, and it also presents the prices for these books together with their conditions. A further proposal is to pay to create a premium account, where the items purchased would be delivered quicker. Amazon’s competitive prices also results from the minimum number yet well skilled employees, thus the customers are actually benefitting from the reduced cost of overheads, hence, the low prices of Amazon

    Read More

  • Dynacorp Case Study

    1043 Words  | 3 Pages

    While we still wish to remain in the production of personal computers, we have determined that we would need to dedicate 25% of our current production efforts to the marketing and manufacturing of our new line of business computers. Since these new computers have similar parts as our current line of personal computers, it will be easier on our production line workers who are already familiar with our existing hardware. In regards to this, we have decided to not enter the field of tablet computers as we are uncertain of their long-term success and would require additional factory worker assembly training. The launch of our new Dynacorp business computers will roughly take about a year to fully complete as we plan on spending 3-4 months each in the areas of conducting market research, product design, manufacturing and product evaluation. We also plan on marketing this product towards our current personal computer user base by offering them a loyalty discount for our new line of computers, as well as towards smaller businesses who may lack the funds to purchase top-line models. We also plan to use this initial launch as a prototype for future models depending on any changes in market demand or responses from our

    Read More

  • Lara Mode Case Summary

    799 Words  | 2 Pages

    However, people have a variety of choices online therefor it is a better idea that prices stay competitive. Lara Mode has a high profit margin on their product and the management agrees that to stay competitive they sometimes reduce their margins, which they can also do online if necessary to stay competitive. Another widely used pricing technique is reference pricing which shows customers what the price of the product was before and how much it is now so that they can make a comparison and evaluate how much money they are saving. This will help customers evaluate if they are paying an amount for something that is worth the product. Another example of reference pricing could be comparing the prices of competitor’s product to Lara Mode s product, however it is not widely used on the web shops of well known companies since it is unethical to discriminate a competitor’s price on a companies own

    Read More

  • Importance Of Walmart Pricing And Retail Strategy

    703 Words  | 2 Pages

    Pricing and retail strategy is a key component of any business. These strategies play a major role in a customer’s perceptions of a business. Price is almost always a key factor. “Speak to any average consumer and mention the names of some high quality, leading businesses. The chances are high that one of the first words they will use is "expensive". Not "excellent service", "marvelous range" or even "helpful staff" (2006). Wal-Mart uses an everyday low price pricing strategy which has been a massive success for the company.

    Read More

  • Emerging Nokia's Case Study: Emerging Nokia

    1110 Words  | 3 Pages

    This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.

    Read More

  • Marketing Strategy Of Lawn Mower

    1052 Words  | 3 Pages

    The pricing strategy will start out rather high for this product upon its release in order to draw a more selective crowd such as the upper class members of the urban society. Once the product has succeeded within this market there will be a development of additional variations of the product which will allow for certain models, with less features, to be sold at a lower price point in order to attract the members of society who are less willing to pay the high asking price for the top of the line version of the

    Read More

  • Best Buy's Competition

    869 Words  | 2 Pages

    price as the major decision-making tool for customers (“Global Consumer Electronics”, 2013). This lack of

    Read More

  • Computer Company Business Plan

    1537 Words  | 4 Pages

    Optimum performance, superior technologies and reliable service are the characteristics of our computer product lines. We carry the leading brands of Personal Computers, Laptops & Notebooks loaded with licensed software and Clone Computers using the latest computer technology that comes with 1 year warranty in cash and easy installment packages of up to 1 year, user friendly designs and superb service anytime and anywhere in the Philippines.

    Read More

  • Desktop Computer vs. Laptop Computers

    1355 Words  | 3 Pages

    The invention of computers has made a huge change in human civilization and society, by changing the way people think. Computers replaced jobs and tedious repetitive thoughts that were done by human originally. People became more and more reliant on computers, and thus, computers became essential to our lives. Computers can manufacture products quickly, and eliminate possible human errors. As technology progresses, new ideas have been brought into computer to make them perform more efficiently. Also, scientists and engineers tend to make things “smaller”, so we can enjoy the benefits from electronic devices anywhere and anytime. Therefore, size and efficiency are two main points for consumers. Desktop computer and laptop computer are representatives for each of these concepts. Although desktops and laptops come from the same origin, they are different in many ways.

    Read More

More about Characteristics Of Lenovo

Open Document