Case Study Of Hulu's Competitive Advantage

Industry Challenges
In the field of low-cost and globally-ambitious Internet subscription services, there are mainly four big competitors, Netflix, Hulu, Amazon, and HBO. In order to win as much of consumers’ time and spending as possible, each of them have different strategies to compete with each other. HBO is an original content firm getting into the Internet subscription business with HBO Go (Moskowitz, 2015). Netflix, Hulu, and Amazon are internet firms with mostly licensed content, all planning their strategy of producing original content.
Hulu is working strategically to compete with Netflix and Amazon. The creation of original series is the most challenging obstacle that Hulu must overcome. However original series are both risky and expensive. Even though Hulu has produced a number of original series itself, it

Since Hulu currently possess but a small fraction of the market share, there’s been an evident amount of action taken in order to compete with their more successful counterparts, mostly out of necessity (Moskowitz, 2015). One of Hulu’s more impressive moves as of late includes the acquiring of exclusive streaming rights to Seinfeld (Silbert, 2015). Similarly, Hulu paid $192 million this year to maintain its exclusive deal to stream South Park through 2019; this has been the company’s most expensive deal to date (Miller, 2015). These expensive acquisitions emphasize the fact that quality content is key to drawing in new customers and maintaining relevance for current subscribers. The slightly more thriving companies within this oligopoly have content libraries which include a mixture of innovative original content and popular classics. Making a syndication deal like this is a step in the right direction for Hulu on the way to becoming a more dynamic contender in their