Franchising Gong cha is a successful international beverage franchise specializing in Tea, Juice and Coffee. Started in sunny southern-western Kaohsiung, it has grown to more than 860 stores across 18 countries worldwide as of 2014, with a catalogue of over fifty-seven drinks and now it is still growing (Gong Cha, 2010). Franchising strategy is one of the entry mode that can recommend to Gong Cha to expand overseas. According to Daniels(2004), franchising is a specialized form of licensing for the franchisor. Not only sells an independent franchisee the use of the intangible property essential to the franchisee’ business but also operationally assists the business on a continuing basis through training and sales promotion. The best example …show more content…
Gong Cha as one of the fastest growing and popular international bubble tea franchise. They offers a fusion of highest graded ingredients for healthier and refreshing tasting beverages which truly fit for everyone. Customers can control over the drink’s sugar level and most of the drinks and toppings contain high fibre and low calories. It is truly healthy modern tea at its best in the Taiwan bubble tea industry for its highest graded ingredients for …show more content…
More than 63 percent buy organic food and beverages at least sometimes. In United States, the increasing usage of pesticides and antibiotics in the food products are raising health concerns. The Centers for Disease Control and Prevention, 2013 stated that about 1.1 billion pounds of pesticides active ingredients are being used annually in the country. Over 20,000 pesticides products are being marketed annually, which is adversely impacting the health of the consumers. Therefore, the organic foods which are produced using environment and animal friendly organic farming methods are getting awareness in the country. About 81 percent families are purchasing organic at least some times which estimated by Organic Trade Association 2012 Due to the rapid growth in the organic sector, our team planned to focus on selling organic bubble tea. We will create bubble tea recipes for our business, include only the most authentic, natural ingredient in our bubble tea. Our mission is to provide great healthy beverage that’s great for our customer, stay true to them and the honest goodness nature intended. The menus are developed will following the healthy guidelines of the American Diabetes Association. Customers can trust our bubble tea to be bursting with goodness and free from artificial
According to Wheelen & Hunger (2010), Panera management believed that its specialty bakery-café concept had significant growth potential, which it hoped to realize through a combination of owned, franchised, and joint venture-operated stores. Franchising is a key component of the company’s growth strategy. p. 29-10. The 'Secondary' of the 'Secondary'. Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business.
Not only are Korean cosmetics gaining popularity due to dramas, but Korean food has also spread its wings. In China, fried chicken and beer became immensely popular due to the drama You Who Came from the Star. Customers waited three hours in line to buy fried chicken and beer at different restaurants in making the income shoot up compared to the previous income from the year before (Chen Tian, 2014).
Organic foods have become more and more popular over the years, and consumers may or may not be knowledgeable when shopping for organic and/or conventional foods. This report will help define the difference between organic and conventional foods and farming, including the health benefits and risks. The demand for organic foods will also be discussed briefly. The purpose of this research is to describe and identify the advantages and issues that are involved with organic and inorganic foods.
One variety of inexperienced tea, matcha, is claimed to be even healthier than the opposite kinds.
China is a culturally vibrant country, full of unique costumes and traditions, religions, accustomed social organizations, beautiful arts and literature, and interesting language that make up its diverse culture. It’s a beautiful country to venture and explore getting a taste of their delicious traditional foods and getting to know their people.
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
Mandarin Oriental has been awarded top accolades by such prestigious groups as the Forbes Travel Guide and the American Automobile Association (AAA) (Mandarinoriental.com, n.d.); this upholds its goal to be known as the top of
Tea is the second most widely consumed drink after water around the globe. An approximate of 20% of all the tea consumed is green tea. Green tea is first introduced in china and now it is gaining popularity among different countries especially in the west. Many different varieties of green tea are harvested in countries where it is grown. It comes from the same source where the black or white tea comes. The only difference is in its processing those results finally in different tastes and colors. Leaves of camellia sinesis plant which is native to china or India is the source of green tea.
Manufacturing Franchise: These types of franchises provide an organization with the right to manufacture a product and sell it to the public, using the franchisor’s name and trademark. This type of franchise if found most often in the food and beverage industry. Most bottlers of soft drinks receive a franchise from a company and must use its ingredients to produce, bottle, and distribute the soft drinks.
Making the decision to open your own business is a major life event. Starting a new venture can be exciting as well as rewarding. The first step to becoming a business owner is choosing the type of business you would like to run. This business can be something that you have wanted to start up yourself or you can go with an established franchise. Are you willing to share the profits in exchange for the relative safety of a franchise or would you prefer the risk and rewards of pursuing your own vision? Franchising is a continuing relationship wherein a franchisor provides a licensed privilege to the franchisee to do business and offer assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration
First of all, the main reason that people choose organic food is that people think organic foods have less chemical residue, such as pesticide, and fertilizer. In the article “Organic foods contain higher levels of certain nutrients, lower levels of pesticides, and may provide health benefits for the consumer”, Crinnion indicated that organic foods just had 33 percent of the amount of pesticide and fertilizer residues that found in conventional foods, and conventional foods contain two or more types of chemical residues than organic foods (Crinnion, 2010). In addition, Crinnion used a study of Seattle preschoolers as an example to demonstrate organic foods have less pesticide residues. The study of Seattle concluded that children who ate more conventional foods had six times higher level of pesticide resi...
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
A franchise is simply investing money in a location or store, and then having the store become your own business after learning how to manage the entire business. You earn the majority of the profits, and you also don't have to worry about operations. You'll be taught by the company on how it run the entire business, and this is the reason why this is a huge and very easy way to become rich. Franchises require quite a hefty investment depending on the business you plan to buy. However, if the business is in high demand, there is profits to be made. Take for exMple the Cold Stone Creamery business. Countless people purchase one of their many franchises. The money is very good, the opportunities are endless, and the fact that there is no more need for advertising is what makes this more worth the investment in the long
Guanxi is a set of connections from several societies that lending a hand and keeping up each other. Guanxi plays the vital role in Taiwan and China business. While doing business with Taiwan or China, the first thing to do is getting the right guanxi. Chi...