Patagonia Patagonia Inc is one of the companies that have been considered to be highly responsible in the way that it offers its products. The reason as why the company is considered to be socially responsible is brought about by the fact that the top management of the company has made it a priority for the company to convey the message that thy highly care for their employees, clients, and the environment from where they operate from (Snider, Hill, & Martin, 2003). As such, this paper will highlight some of the important reasons why Patagonia is considered to be a highly social responsible company. Corporate social responsibility Over time, Patagonia has engaged in activities that have been considered as contributing to the company’s social responsibility operations. The reason why the company is said to be involved in socially responsible activities can be traced from that activities that it has been carrying through time. The focus of the company towards sustainability is one of the practices that have made the company to be considered as a highly responsible company (Snider, Hill, & Martin, 2003). In this, sustainability is referred to the ability of the company to involve in activities that are geared towards maintaining the integrity of the environment from where it operates. To explain some of the …show more content…
In this, Patagonia has been said to be very successful in applying cause marketing as its value proposition always focuses on making lasting products for purposes of making its customers to live in a more environmentally responsible manner (Snider, Hill, & Martin, 2003). Thus, from all these practices, it is evident that the company is greatly concerned with the process of making sure that its operations does not affect the population that it serves in any way (Snider, Hill, & Martin,
It will be advantageous for the company if they can project themselves as responsible corporate citizen and an environment friendly company. Social enrichment schemes, recycling schemes and educational funds can be initiated to cater to this cause and long term goal.
Abstract Patagonia's mission statement is, to use business to inspire and implement solutions to environmental crisis? Patagonia is a clothing company that focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked.
Ironically, 2009 Patagonia reported having one of the best years it has had in a long time due to the recession. Two reasons were mentioned, (1) it kills the competition,and (2) customers stop buying things they want and get things they need and will last for a long time. Chouinard states, “What they do is what we should all be doing, which is consuming less and consuming better” (Ball, 2009, p.3). Patagonia represents being a financially sound company as well as meeting the standards of the environmental responsibility. The focus is on delivering the best product and not the end result.
protect the environment through initiatives, grants, the ways in which their products are manufactured, and proper waste disposal. In the field of marketing, it is known that “Too many choices means no choice at all”, which signifies that if customers have too many options to choose from, they tend to get confused and overwhelmed, which often leads to them not making a purchase (Barry, 2003). However, having very limited options tends to bore and discourage customers from purchasing the product as well. Patagonia, overall, doesn’t have a large product mix.
The Dominican Republic is a country that has been experiencing economic growth for the last two decades. It has shown an average growth rate of 5.4% in its GDP between 1992 and 2014, with a growth rate of 7.0% in 2015, and ending 2016 with a growth rate of 6.0%. The rate of inflation, set by the Central Bank of the Dominican Republic at 4%, is projected to be 2.6% for 2016, 1.4% below the set target (Banco Central, 2016). Notwithstanding the foregoing, unemployment rate stays high at around 14% (Trading Economics, 2016), and the government keeps increasing its external debt as it accumulates fiscal deficit (Ruiz, 2015).
Patagonia is such a company that is strongly motivated in improving the health of the planet. Here is a summary of some environmental work from Patagonia : • $6.6 Million donated for environmental work • 770 environmental groups received a grant in 2014 • 10 fair trade certified styles in the Patagonia line • 100% of Patagonia’s products are taken back to be used for recycling • 100% of traceable down (traceable to birds that were never live –plucked, never force-fed ) • 136 employees volunteered in the year 2014 through their environmental internship programme (the company offers the employees the opportunity to spend up to two months away from their regular roles, to work for the environmental group of their choice while continuing to earn their pay check and benefits ) • 726,404 single – driver car trip miles avoided this year through their drive- less programme • 1 % for the planet (since 1985 Patagonia gives away 1 % of the company’s profit to organisations that are engaged environmentally ) these information’s where taken from Patagonia’s Environmental &social initiative report
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
The tremendous success that Apple has been for the efforts that they have made not only in ensuring that they produce quality products, but also in ensuring that they are socially responsible in their business model (Avetisyan and Ferrary 2013, 115-133). Apple is believed to be one of the companies that are socially responsible in the world, but has received criticism from all corners in the world (Aguinis and Glavas 2012, 932-968). The criticism has worked to the advantage of Apple since it has been able to improve in their social responsibility. The paper discusses the environmental and social performance regarding Apple and how it impacts the society and how the operations of the company should be done (Backer 2013, 805-879). Both the areas
PepsiCo discloses their stakeholder engagement as a contribution towards sustainability. As part of the company social responsibility and sustainability strategic planning, the company has put in place strict policies to guarantee a long-lasting relationship with all its stakeholders. According to the company website, ‘PepsiCo has established a strong relationship with NGOs and routinely engage them to leverage their areas of expertise or interest to help shape their CSR processes and tracking methods. These relationships have helped to better identify sustainability priorities that supports both the business model and the expectations of the stakeholders’ (PepsiCo 2013). PepsiCo invests mainly in activities linked to their chain of management, they totally applied Kramer and Porter’s ideas. Porter explains that businesses are socially responsible today because they realized that socially responsible activities build and develop credibility, integrity, and give competitive advantage.
As mentioned above, senseless growth and corporate profit are not among Patagonia’s primary goals. Actually, Yvon Chouinard even considers it as “really bad”. He is comfortable with a 3-5% annual growth, a range that would make the company earn sufficient profit to continue its environmental actions. They, as a company, are aware that their business activity represents an environmental harm since it creates pollution. For this reason, they work steadily to reduce those harms trying to find solutions to this environmental crisis. Patagonia even partners with other corporations to reduce environmental issues. The company aims to create the circumstances under which humans and nature can occur in a productive harmony. For this reason, the primary objective of Patagonia can be identified in the desire to make the whole business sustainable by creating an elastic and free working environment, increasing employee’ satisfaction, having a good influence on the planet and, last but not least, making the best quality product for their customer. Quality is a keyword in their mission and describes a whole way of doing business. Quality is not only correlated with products but it also linked to customer satisfaction, workplace and stakeholders’ relationship. All this without being of harm for the
The primary goal of The Walt Disney Company is to become one of the world’s leading producers and providers of not only entertainment, but also information (The Walt Disney Company, 2014). The company aims to achieve this by utilizing its immense brand portfolio so as to differentiate services, content, and consumer products. While this is the overall goal, there exist other innate milestones that essentially touch on socially responsible business in enhancing sustainability. They include, but are not limited to; zero net greenhouse gas emissions, whereby the company aims to have reduced net greenhouse gas emissions by 50% by 2020; zero waste, whereby Walt Disney hopes to achieve a 60% reduction in waste from
Businesses require people’s trust and acceptance. By doing so, businesses must serve people and not just the economy. The roles of social responsibility and technology in the marketing function means through social responsibility a business must be connected with the people and settings in which it serves. Being socially responsible means a business shows interest in its customers. Social responsibility and the evolution of technology have had a noteworthy influence on marketing. The technology growth has transformed businesses. In doing so, it has altered the stability of power from producers to con...
Corporate Social Responsibility is an organisation’s obligation to serve the company’s own interest and the one’s of the society. Moreover, Corporate Social Responsibility has a definition of a concept where the companies integrate social and the environmental concerns into their own business operation and also on a basis of voluntary with their interactions they have with the stakeholders. Corporate Social Resp...
Social sustainability is “identifying and managing business impact, both positive and negative, on people.” The quality of a company’s relationships and engagement will directly or indirectly “affect what happens to employees, workers in the value chain, customers and local communities” (Wynhoven). This definition focuses on the importance of sustainable relationships. It focuses on the social aspect, which can be good helping to determine what social sustainability looks like. The UN definition makes it clear that it is important to manage the corporation’s impact proactively so that employees, customers, and local communities all benefit from a corporation’s presence. BMW is an excellent example of a corporation that focuses on social sustainability. BMW promotes exchange between refugees, local youth, and BMW employees through a neighborhood project called “Lifetalk” which aims “to give young people a better idea of possible career paths” (BMW). These actions come from the company’s beliefs and goals. BMW states that “taking social and environmental responsibility for everything we do is an integral part of how we perceive ourselves as a company. We are convinced that the lasting economic success of any enterprise these days is based increasingly on acting responsibly and ensuring social acceptance” (BMW). BMW believes that sustainability is an