Canadian Tire Case Study

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The simple trade era is the first link in the marketing evolution chain. It consisted mostly of trade and exploration. The goods available at the time were either hand crafted or harvested. A large industry during this era was fur trading, which was dominated by the Hudson’s Bay Company (HBC). The HBC held a competitive advantage over any competitors due to the signing of the Royal Charter on May 2nd, 1670, giving them a monopoly over all trade in the area (Hbcheritage.ca, 2014). With high relative market share and low potential for growth rate the HBC would classify as a cash cow. Of course this could not have lasted and greatly slowed with the coming of the industrial revolution. During the industrial revolution organizations focused mostly on manufacturing. Firms were successful because there was little choice in alternatives, thus consumers were willing to buy what was available. John Rockefeller’s Standard Oil Company was one of the corporate giants of the time among a few others. Like HBC, Standard Oil Company operated as a monopoly, “In 1882, these various companies were combined into the Standard Oil Trust, which would …show more content…

Canadian Tire was founded in 1968 and with a good track record has developed a strong and loyal customer base. Their wide range of products and services offered are targeted at customer needs and are competitively priced. Some of these include apparel, hardware, household goods, auto services, home services, and financial services (corp.canadiantire.ca). All of which are able to be purchase through their online store. Canadian Tire also has its own rebate program, Canadian Tire money which is received after purchases. Aside from the storefront Canadian Tire also has its own distribution and sales networks as well as the access to a skilled workforce. Lastly, being in business for such an extended period of time transforms Canadian Tire into an experienced

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