Canadian Tire Strengths And Weaknesses

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7. Strengths and Weaknesses (part of SWOT) Identifies main strengths and weaknesses.

Strengths: Internal issues-under the control of the organization

The first strength teaches new rules and regulations to existing drivers because most of the driving schools and private companies focus mainly on young/first time drivers but Canadian Tires also has a focus on the older more mature generations to help practice safe driving.

The second strength would be teaching students about what’s under the hood of the car because when you go to a private company. They are usually only driving instructors that help you pass your G2 or G. This gives Canadian Tire an advantage to show customers that they care about the knowledge you get by teaching you about the things you need to know after you get …show more content…

This is directly towards the companies marketing department, they are simply not thinking logically. This is definitely something the company can control and fix to improve the sales.

8. Issues: Identify Issues including marketing (e.g., positioning), organization,

Canadian Tire’s positioning is adapting to the needs of customers and approaching new ideas. It’s also a very well know and establish organization in Canada.

Issue: Marketing

- Marketing is one of the main issues in the company because its not being used properly to take full advantage to help increase sales.

Marketing is the most important part of selling any service to customers by using advertising material such as flyers, posters, catalogs, in-store ads, social media, display units and advertising materials have to bring into line with existing Canadian Tire logo to continue the power of the Canadian Tire branding which it has established over the years.

13. Strategic Direction: 4 P’s (Price and Product + Distribution plus Positioning)
Presents the broad marketing approach that will be used to achieve the plan’s

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