Prevost
Prevost is a high-end luxury coach manufacturer with more than 85 years of Prevost quality and the company came into existence back in 1924 when cabinet-maker Eugene Prevost created his first wooden coach body (Prevost, 2014). Prevost has been able to withstand the test of time and separate itself from its competitors by offering unparalleled customer service and achieving industry high marks in customer satisfaction. Prevost has been able to achieve industry highs in customer satisfaction by providing cutting edge innovation, utilizing quality products, while continuing to focus on customer needs and after-sales service (Prevost, 2014). Countless companies in business today focus strictly on the initial sale and drop the ball when it comes to after-sales service. Prevost excels where most companies leave off by standing behind its products and continuing to build and strengthen customer relationships even after a sale has been finalized.
The Supply Chain
Prevost designs and manufactures its own commercial bus chassis and body structures that are among the strongest and safest in the industry. Prevost builds chassis and luxury coach shells and provides these high-end shells to converter partners that complete the final interior build to the end customer’s personal design specifications (Buses and More, 2014). Prevost has its own supply chain in place for building and producing its chassis and luxury coach shells. Prevost is also part of numerous other companies supply chains as its chassis and shells are the necessary components for its partners who specialize in taking these chassis and shells and creating the high-end finished luxury coaches seen on the market today.
Prevost suppliers have to meet several requ...
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...nufacture its products more quickly and with reduced labor costs while maintaining the desired quality standards.
References:
Buses and More. (2014). The history of prevost buses. Retrieved from. http://busesandmore
.com/prevost/prevost-history.shtml
Business Dictionary. (2014). Differentiation. Retrieved from. http://www.businessdictionary
.com/definition/differentiation.html
Coach Quarters. (2014). Prevost the ultimate class. Retrieved from. http://www.coachquarter
s.com/downloads/coach_brochure.pdf
Prevost. (2014). The value of heritage. Retrieved from. http://motorhome.prevostcar.com/ heritage/history Smartcorp. (2014). Prevost parts. http://www.smartcorp.com/pdf/PrevostParts_Article.pdf
Volvo Group. (2014). Suppliers. Our requirements. Retrieved from. http://www.volvogroup
.com/suppliers/global/en-gb/supplierselection/ourrequirements/Pages/requirements.aspx
product that has the added value of being cost effective. However, in China, cost effectiveness
By reducing their operating and capital costs they were able increase volume expansions from high quality
Henlys equity alliance partner profile includes a partnership with Volvo that jointly owns Prevost car Inc. and Nova bus. This joint venture accounts for a 25% market share in North America’s coach market and is the market leader in bus shells for motor homes supplying 80% of that market.
Affordability: The company makes products affordable by practicing optimized processing conditions and geographic sourcing to the fine-tuning of the delivery systems.
Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process.
The high pressure luxury brand industry has evolved over the last few decades from a small and selective to a multibillion dollar arena offering significant potential and growth opportunity for the luxury brands that compete within its realm. With many luxury brands competing for over $225 billion (The Economist, 2009) in revenue each year it is easy to see how strategy plays an important role.
This helps the company by increasing its hand in the total life cycle of the product. This increases the power of the company to decide anything that can be done with the product.
The Goal of any business is to obtain maximum results in the most efficient manner while at the same time providing your customer with the quality product they desire. Often times this process is made difficult with waste or anything that clogs the process unnecessarily. Henry Ford aimed to eliminate this waste through looking at his manufacturing pro...
Dr. Edward Deming stated that by improving quality, companies will decrease expenses as well as increase the productivity and market share (PMBOK, 2008).
Material can be changed into something more valuable through proper application of labor and equipment.
...ials to make their products rather than using materials that carries hazardous materials. There widespread of products help expand the company all around the world, and inspire the world with great performance and design.
The second way is to achieve low direct and indirect operating costs is gained by offering high volumes of standard products and offering basic no-frills products. Production costs are kept low by using less parts and using standard components. Limiting the number of models produced to ensure larger producti...
After a 4 P analysis of the company one found that it found itself in a luxury market where product quality and constant innovation are key points for the success. That is why the production process and its design can take even months. Product line is extensive however it is only conformed of high priced products. Price in this case is a guarantee of the quality present in the product. Moreover, high pricing represent an element of differentiation that the customer appreciates. However this is not a setback, LVMH has managed to have world wide presence and success. To accomplish it its selective retailing division is of high importance. Nevertheless, promotion posses the major challenge since its through this that the image of the product its transmitted that is why the company poses a major part of its budget in this section. It is Important to note that the percentage allocated is higher than those of most competitors.
their product, and develop customer reliability. After the purchase, the quality of the product will
However, the manufacturing industry mainly focuses on the quality and the cost of the product. “In order to comply with the environmental r...