Essay On Informative Advertising

ADVERTISING AND SALES PROMOTION

ADVERTISING is any paid form of non personal presentation and promotion of ideas, goods, or

services by an identified sponsor.

Major categorization of advertising -

1)Informative advertising- is advertising that is carried out in an informative manner.

Informative advertising is based on the idea to make the ad look more like an official

article to give it more sincerity Also, informative ads tend to help generate a good

For example -In some circumstances a business might be required to run informative

advertising as part of resolving a claim.

Tobacco companies are one of the more notable examples of this. Alcohol producers

have been running advertisements with the general message being do not drink and

UNIT 7 -ADVERTISING AND SALES PROMOTION

Persuasive advertising-

Marketers use persuasive advertising to increase the value for an existing good, service, or

organization. This is based on the idea of swaying a target audience to change brands, buy

their product, and develop customer reliability. After the purchase, the quality of the product will

dictate whether or not the customer will remain loyal or return to the previous brand.

Persuasive advertising is highly viable when there are similar products in the marketplace, and

products are competing for their share of the market. In this situation, the winning product will

distinguish itself from the competition and own benefits that are superior to, or compete strongly

with, the competition. Comparative approaches are common place, either directly or indirectly.

FOR EXAMPLE -Language is a popular technique used in persuasive advertising for products,

services, and political advertising. Language is used to encoura...

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...kedIn members, and invited the

community to recommend their favorite Volkswagen model.

Volkswagen used LinkedIn’s broad reach (100 million members worldwide, 9 million in India)

and precise targeting capabilities to connect with professionals who matched the buyer profiles

for their different models.

Lutz Kothe ( HEAD OF MARKETING AND PR)said, “Volkswagen was the first company in India

to use LinkedIn Recommendation Ads, and the campaign was a success. We went in with a

goal of inspiring 500 recommendations among current and prospective car buyers. In less than

30 days, over 2,700 Volkswagen fans had stepped forward to recommend their favorite cars

and share these recommendations with their professional networks. In the same time period,

we gained over 2,300 followers who asked to stay abreast of the latest news and developments

from Volkswagen.