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An easy on cruise industry
Analysis of cruise industry
An easy on cruise industry
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2016
CRUISE LINE INTERNATIONAL ASSOCIATION
KEZANG WANGMO
[CLIA – CRUISE LINE INTERNATIONA ASSOCIATION]
PROJECT AND ASSIGNMENT
ATHM 2ND YEAR
BTA- 11 INTRODUCTION
Established in 1975. Cruise lines international association is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. CLIA supports policies and practices that foster a safe, healthy and sustainable cruise ship environment and is dedicated to promote the cruise travel experience.
HISTORY
The earliest ocean-going vessels were not primarily concerned with passengers, but rather with the cargo that they could carry. Black Ball Line in New York in 1818, was the first shipping company to offer
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CLIA represents the interests of three critically important members.
KEY PEOPLE OF CLIA
Cindy D Aoust - - President and CEO
Tom Fischetti -- Chief Financial Officer (CFO)
Bud Darr – Senior Vice President, Technical and Regulatory Affairs
Mike McGarry – Senior Vice President, Public Affairs and Government Relations
Lorri Christou – Senior Vice President, Strategic Marketing and Communication
Pierfrancesco Vago, executive chairman of MSC Cruises, has been reappointed as chairman of CLIA Europe.
The unanimous decision was made by the CLIA Europe Board, which is in charge of providing strategic direction to Europe's cruise industry association.
Vago was first appointed to lead the European branch in November 2013 and has recently completed his two-year term.
The association's bylaws allow a chairman to be re-elected for an extra one-year term.
The Board has also voted to make Kyriako’s Anastassiadis, CEO of Celestyal Cruises, a permanent member of CLIA Europe's Executive Committee.
Anastassiadis will take on the role of representing the views and interests of the smaller CLIA Europe
The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies of scale as larger ships were able to accommodate more customers as well as to create additional opportunities for onboard sources of revenue. The global growth rate of the cruise industry has been enduring and stable, at around 7% per year in spite of economic cycles of growth and recession. For instance, the financial crisis of 2008-2009 has not impacted the demand for cruises. This underlines that the industry has been so far fundamentally supply based; the ships are built and the customers are found to fill them through various marketing and discounting strategies.
Tiilikainen, T. 2011. The empowered European Parliament: Accommodation to the new functions provided by the Lisbon Treaty. The Finnish Institute of International Affairs.
Vesnic-Alujevic & Nacarino, 2012. The EU and its democratic deficit: problems and (possible) solutions. European View, Vol. 11, pp. 63–70. [Online]
The Board of Directors is consisted of 11 members: James M. Elliot, the Chairman of the Board, 3 inside members and 7 outside members. The economy is stable and profitable, but that also means a lot of competition in the market. This poses a great opportunity for the company to grow and gain more of the market share. The only foreseeable real threat that the company will face is new competitors in the market.
The two opportunities were the social culture, and technological as he cruise line because of the down economy in the US they turn to Europe for the 2009 year in which they gain market share, and actually help the company turn a profit that year as the company shift the marketing to the European culture.
There are nine members without deputies serving on the Electrolux Board, with election taking place at the Annual General Meeting (Annual Report 2015, 2016). The Swedish employee organizations under the Swedish labor law appoints three members with deputies. An election of the Chairman of the Board occurs at the Annual General Meeting. The Board of Directors is responsible for managing Electrolux’s operations and ensuring long-term return on capital for the owners. The Board is governed externally by the Swedish Companies Act, as the company’s shares are listed on Nasdaq Stockholm, the Swedish Code of Corporate Governance, as well as other relevant Swedish and foreign laws and regulations. There are multiple internal regulations that govern the Board which include the Articles of Association of Electrolux, the working procedures established by the board, policies for information, finance, credit, accounting and processes for internal control and risk management. Certain rules govern the business activities of Electrolux based on the Articles of Association which must be in compliance. Electrolux is a Swedish limited liability company, and the Articles of Association are filed with the Swedish Companies Registration Office after adoption by the general meeting of shareholders. In addition, there is an Electrolux Code of Ethics, Policy on Corruption and Bribery and a Workplace Code of Conduct, for which the board must ensure
A second strategy that has been rejected is one concerned with the consumer awareness of SGC. Currently, SGC is only advertising to travel agencies. Coupled with segmentation, SGC’s current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not going to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGC’s message about the luxuries and benefits of this extraordinary cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi...
Hix, S. 2011. The EU as a new political system. In: Caramani, D. eds. 2011.Comparative Politics. Oxford: Oxford University Press.
Steering the ship to international markets is the Lazarides family and business head Grace Harding, who ditched her employee engagement business to join Ocean Basket in 2012 to manage and grow the
Sunward left Southampton for the first time on June 25th 1966. Unfortunately, bookings were very low. A disagreement between Spain and Great Britain regarding Gibralter –Spain saw Gibraltar as a part of Spain- didn’t help matters either. Part of her brochure when sailing as The Empress for Empress Cruise Line Ted Arison, an Israeli, managed several Israeli passenger ships cruising out of American ports in the sixties. These ships were gradually sold however, so Arison was facing a situation in which he would be left without a ship. He saw many possibilities for cruises out of Florida to the Caribbean. It was his foresight that started Caribbean Cruising. He contacted Kloster and unfolded his plans for Caribbean cruising. Kloster agreed and the Sunward started sailing out of Miami on short cruise to the Bahamas for the newly formed Norwegian Cruise Lines. She was now used as a cruise ship, although her car deck was still in use so passengers could take their cars to the Bahamas. So...
Europe has a history of war and conflict that predates living memory and the idea of a united Europe is something that appears repeatedly in that history. Hitler, Napoleon, and the many Roman Emperors all sought a united Europe. Their quests although in many ways motivated by a horrifying desire for power sparked the minds of philosophers and other political thinkers to imagine Europe united in harmony and peace despite national differences. Today we have the European Union which is quite unique. After the horrors, bloodshed, and economic disaster of the twentieth century, in a desire for peace and harmony and economic and political prosperity twenty-seven states have limited their national sovereignty.2 With national interests and ambition still in mind these countries see the European Union and supranational governance and the benefits of peace and prosperity therein as something worthwhile. However, in the history of European integration there has been much conflict and Euroskepticism. Some see unity in diversity and diversity in unity as impossible, and the existence of differentiation in the EU as highly problematic. However, differentiation in the European Union’s integration process is not the hindrance it is often defined as, rather it creates further cooperation in Europe bringing the European Union closer to its objectives of peace, and economic and political growth, resulting in a more effective and efficient bureaucracy. Differentiation in the EU’s integration process has created more successful integration as it allows the nations who wish t...
The board membership, irrespective of executive or non executive membership, is very crucial in the governance and management of the company. However, as the duties and responsibilities of directors vary according to their type of directorship; the rewards should also match the responsibilities carried out and be in line with the performance shown over period of time.
The Euro evolved over a period of forty years. The European Economic Committee was established in 1958 with the intent to allow for free movement of labor and capital, abolition of trusts and cartels, development of joint and reciprocal policies on labor, and social welfare. The development of a common price level for agricultural products was accomplished along with the elimination of internal tariffs among member countries. The European Free Trade Association was a customs union and trading block formed in 1960. The goals of the EFTA were to establish free trade among members while seeking a broader economic union. In 1993 the European Union was formed. The European Union is responsible for cooperation on justice, and affairs dealing with home and abroad.
The origins of the cruise industry can be traced to 1818 when Black Ball Line began shuttling its customers between America and Europe, taking note of the comfort of its passengers. (Boyd, n.d.) The introduction of air transportation as a more economic transport alternative forced ocean liners, which ferried people to destinations in comfort, to innovate into a new product for survival. (Boyd, n.d.)
The process of EU enlargement has developed through the different rounds of enlargement. Applicant member states are required to adopt a total version of the acquis communautaire, as opposed to older member states who had more time to adapt and could opt-out in some cases. Political steadiness has become an increasingly important factor to consider in recent enlargement rounds. Starting in 1994, after the demise of communism, former soviet nations sought to link their economic futures with the EU. Communism had isolated them from the world and they decided to jump into the EU bandwagon, especially for its presence in the international market in today’s globalized economy. Inside Europe, the wealth d...