Business Pl Jones Kids Restaurant

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Running Head: BUSINESS PLAN

Business Plan

Introduction Business plan is a statement which includes goals, reasons of attaining and plans for reaching those goals. Business plan also includes background information of organization or team. There are certain components of business plan such as description of company, analysis of industry, analysis of market, marketing plan and sales plan. All organizations need a business plan and Jones Kids Restaurant is no exception. An effective business plan shall help this organization to move forward in its operations. The organization considered in the present situation is a restaurant and it provides various kinds of products to customers. This organization is based in the country …show more content…

Fast food restaurants in the country are popular among Children also. It is determined that children from age of 2 years to 11 years watch hundreds of fast food advertisements on an annual level. In case of advertisements, children from 2 years to 6 years watched more than 200 advertisements in 2012 and for children of 6 years to 11 years, total advertisements watched were around 250.
Service Segmentation Second important point regarding fast food industry in the United States of America is regarding segmentation of service. Drive thru and take off restaurants in the United States of America take share of 34.4% and 18.1% respectively. This service sector has also been involved in generation of various jobs in the country. It is expected that fast food industry will generated around 124000 jobs in the industry. Average profit in industry was at the level of 3.3% for year 2013.
There are tensions in fast food industry in United States of America regarding lower level of salary and wages to employees. In spite of these issues, confidence of customers has not deterred. Customers are moving forward to make purchase of organizational products. Customers make purchase of products due to its high quality and reduced unhealthy level in those …show more content…

For doing analysis of this market, it is important to find out certain facts about this market. Total money spent by food and beverage industry on its marketing to children is around $2 billion per year. Fast food industry has to spend $5 million every day on providing food products to children. Children watch at least 10 fast food related advertisements each day and 4000 advertisements each year. The problem with advertisements is that around 98% of advertisements viewed by children are related to food products which are high on calorie, sugar or sodium.
This market is a very delicate market and government is very strict in ensuring that organizations in industry do not get involved in providing unhealthy food products to customers. The market served by this organization has wrong eating habits. It is important for the organization to have information of those food habits. Understanding food habits will help organization to make strategies regarding reduction in level of calorie content of the children in United States of

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