Nowadays, in the busy world, fast foods, snacks, sweets, ready breakfasts, etc., all this junk, easy-ready food industry is influencing on our traditional eating habit. As the result, obesity. A study done by the Center of Disease Control showed that since 1980, one third of adult population has become overweight and according to World Health Organization (WHO), 170 million children under the age of 18 are overweight. The epidemic of the obesity is alarming because not only adolescents, but children too. Increased mortality and heart attacks, blood pressure and another kind of illness could let kids to dissatisfactory life. An obesity range in Kazakhstan has increased from 0.09 to 0.61% (Watson, K., & Roberts, B., 2012). It is analyzed that children obesity has several causes, especially food advertising, which is the most influential. In the present paper, the children obesity in Kazakhstan and the influence of advertising in food marketing will be presented. According to the experts it is possible to stop obesity or prevent obesity by controlling what do your children watch and where do your children eat. The following paper will focus on the task to prove that fast food ads has impactful influence on kids obesity and will suggest possible ways to solve the problem. The practical research part will consist of two sections. First section is questionnaire part, the second is observational part. All practical works will be conducted to Kazakhstani kids, especially to Almaty citizens. There is a certain limitation to have effective work and available data. As it was said before, the first part of practice will conducted with adults and the second part with kids. The data for this paper will be assembled from the questionnaire sur... ... middle of paper ... ...e change in their weight. Finally, the “Magic Bullet” theory was proved. Every viewer gets hundreds of information from Television. The children in this case, get information about unhealthy food. The participants were in age of 12-13 and they were manipulated by ads unconsciously. Kazakhstan is very young country. The future of our country is our young people. Fat, ill young people cannot lead country to success. In average, fit people are 3-4 times productive than fat ones. We must cope with obesity among kids by replacing bad habits with healthy. There must be week of promoting healthy life, competitions etc. The ads of junk food industry must be shown will damage it may have on people`s organism. There must have committee who control the ads very strictly. As the Kazakhstan is developing country, it is possible to investigate money into healthy food sphere.
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
The American diet has changed dramatically in the past couple centuries and so has the restaurant industry. The result of this change in Americans actions and diets is a rising obesity rate among children. In the 1970s, the childhood obesity rate was five percent of children (2-19 years old). The obesity rates doubled in the 1980s and by 2008 16.9% of children were obese (Grossklavs and Marvlesin). The percentage of obese children has more than tripled in the last 40 years. The growing epidemic is dangerous and alarming. There are many factors that contribute to the dramatic rise of obesity children. As obesity has grown, so has the fast food industry. “Between 1977 and 1995, the percentage of meals and snacks eaten at fast food restaurants doubled,” (...
He was enlightened about various nutritional matters thanks to his participation in the Health Magazine. The writer also regrets that other youths may never change their lives for the better. They still face the menace of catching obesity and other serious diseases associated with unchecked feeding habits. As long as the fast foods still offer foods without information about what they contain, the youths still remain vulnerable to numerous ailments, given that the foods are affordable. The problem is widespread and even those who are not infected are affected.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Daniel Weintraub in the article, “The Battle of Fast Food Begins in the Home”, argues that parents not fast food companies are to blame for kids obesity problem. Weintraub supports his argument by explaining that parents but not fast food companies, nor the government are in the best position of overweight children. The authors purpose is to inform and raise awareness that parents need to take responsibility so that the children learn how to eat healthy. The author writes in an informal tone for adults with children at home.
The rise and success of the fast food industry has a positive correlation with the rising levels of obesity. Although correlation does not necessarily mean causation, it is hard to believe the fast food industry is not a source of the problem. With its affordable meals and cunning advertisements, the fast food industry appeals to all ages, saving mom and dad money...
As standards of living have risen, more and more people realize the importance of health. Food and health both are very serious topics and have strong relationships with people’s living. One of the major concepts of that is eating healthy which means we should eat healthy food with good eating habits. However, this is not easy for us at all. With the development of technology, our food industry has also entered a new era. For example, processed foods have occupied a large proportion of food market; and fast food restaurants have sprung up all over the place. As the result of these facts, our country has become a “Republic of Fat” At this point, government plays a significantly important role to help people achieve the goal of eating healthy.
The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.
While I agree that there has been a great deal of attention given to childhood obesity in the media and by the government. This attention has actually done little on a large scale to actually curb the rise of the issue. I don’t feel this issue is a government issue, however I believe it has become one due to the scale the issue has risen to. Even with all that has been studied on this issue little is actually known regarding the true underlying predictors. (Flores 2013) So considering the scale of the issue we face with the childhood obesity issue I feel that not only does the government at all levels need to be involved in some way but that the U.S. adult population as a whole should be involved in order to help better secure this future generations existence.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
Remember how happy you were when your parents bought you a happy meal as a child. It came in that cool little red box with some fries and chicken nuggets. Oh, and best of all it always came with a toy; your parents would tell you not to open it until you finished your food but that never happened. Or the time you forgot money at home but still managed to scrap up a dollar and sixteen cents from your car for an iced sweet tea. Fast food always comes in the clutch, but what is really behind the happy meals and sweet teas. We all know fast food is not good for you, but who’s to blame. Is it fair that we blame fast-food chains or are we just to afraid to blame ourselves?
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
Through Eric Schlosser’s book Fast Food Nation he examines the effects that fast food has impacted the world and the way it is affecting the people that are consuming it. As the fast food industry continues to grow throughout not only the United States but the whole world, marketing companies are always looking for ways to broaden the group of people that are interested in buying their product over another company’s. As a marketer for a fast food company it is essential to have a group of people that you can rely on to always buy the company’s product, to many fast food companies they found this group of people to be adolescents and children. Marketing groups specifically market their products to entice this group of people to lure them in. Food is an object that is needed for the survival of a human, but the type of food that humans chose to eat is also not always the best. Because fast food is so cheap and easily accessible just about everywhere you turn your head, many people resort to eating it even though it is very unhealthy. With these factors present, many adults have exposed their children to fast food at a young age, these parents do not always think about the long term effects of feeding their children fast food because they are so caught up in the moment of feeding their kids right then and there; they do not think about the health risks that can occur later as a result from eating fast food now.
Junk food is a favorite in this society. Fast food restaurants make it easier to grab food on the go. The greasier or sweeter food is the better. But junk food and sugary has caused many health problems. If there was a junk food tax, the government was target foods that contain partially hydrogenated vegetable oils, foods that the main source is salt, energy drinks, caffeinated beverages and foods, and soft drinks with high sugar content.(Todorova, Elena 1.1-1.4) I believe adding taxes to junk food could help the decrease many health problem, but I will do more research before I make a decision.