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Case Summary:
REI is outdoor recreation company, set up as a cooperative, started in 1938 by mountain climber Lloyd Anderson. Anderson created the company to develop high-quality climbing products, which were difficult to find in the 30’s. The company was created with the assistance, or cooperative, of 21 other climbers, and was originally developed for only climbers. Over the years REI has become the largest consumer cooperatives in the United States, and now specializes in offering all types of outdoor adventure gear. While REI products ae primarily more expensive than other retailers, the company offers a 100% satisfaction guarantee and maintains the products purchased from REI are of the highest quality available. Despite charging
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According to a PRNews wire article, in 2015, as part of its mission to give back to the outdoor community, REI will invest almost $8 million in non-profits and new projects to create access to inspirational outdoor places. Some of the programs, REI contributes to include focusing on diverse audiences and younger generations, to develop new outdoor lovers and potential new customers.
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• Sustainability – REI takes pride in its initiatives to create products which do not harm the environment. Each and every source of its products is taken into consideration of how the environment will be affected. REI’s website states it researches safer chemicals to use in clothing, how down and feathers are ethically taken from animals. These initiatives may mean a higher price point for most products, but shows consumers REI’s values are in line with their
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Some of the ways REI focuses on the environment, is by creating educational videos, which teach its consumers about environmentally safe activities. It also develops ways to limit its impact on the environment with the production of its products by researching safer chemicals and ethical ways of harvesting animal by-products like down and feathers. This social responsibility to the environment, which the company develops products for, shows its environmentally focused consumers it has similar values.
3- How do REI 's values relate to the development of an ethical culture?
Through socially responsible programs focused on consumers, employees, the environment and local non-profit organizations, REI shows it is focused on ethics. By showing its commitment to ethics, REI shows its values are in line with its consumers, which allow it to sustain its successful operations.
According to Steve Jobs, article of urban outfitters article the business start up with the three
Recreational Equipment, Inc. (REI) provides quality outdoor gear to customers. REI was founded REI in 1938 as a Co-op, who grew the company into the nation’s largest consumer corporation. The primary customer base is people who love to play outside and want quality outdoor gear (REI, 21015). REI differentiates themselves by selling the best outdoor gear and also designing their own award-winning line of gear and clothing. Furthermore, the 100% satisfaction guarantee is why I shop at REI. If at any time during the life of the product a customer becomes unsatisfied, he or she can return the product for a full refund. Therefore, in my opinion the REI brand stands for customer satisfaction, environmental responsibility.
Clark believes that the most beneficial incentive plan is profit sharing, however there are other options Clark should consider to motivate employees. These other incentive plans the company can use these include: Lump Sum Bonuses and Point Based Incentive Programs. A lump sum bonus would motivate employees to reach a certain quota of shoes in order to meet demands. These could be implemented annually, quarterly, or monthly. The company would grant employees with a reward for their hard work. This would be beneficial for management and the employer as the employees are seeking the benefits of an increase in pay and the employer is able to sell more shoes. This could be monitored by a neutral grading system to ensure that employees
Rivalry is especially strong in the outdoor apparel industry. Patagonia competes with many comparable outdoor clothing brands who feature cheaper, more affordable alternatives of high quality. With innovation and sustainability being a core value of their target market, Patagonia must consistently introduce new technology, increased durability, and added comfort in order to remain relevant and competitive. The threats that Patagonia faces has to do with the bargaining power of buyers and the threat of industry competition. As a company focused on quality, Patagonia faces the threat of buyers forcing down their prices by not purchasing their goods. Buyers might feel that their products, although high-quality, are too pricy to purchase. There is also the threat of
BALTIMORE - Red Lobster Restaurants LLC will pay $160,000 and furnish significant equitable relief to resolve a sexual harassment lawsuit filed by the U.S. Equal Employment Opportunity Commission (EEOC), the federal agency announced today.
Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more forgiving of a less-than-optimum swing.” (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies’ chief club designer. With the help of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation. In 1988, the S2H2 was launched as well as another name change to Callaway Golf Company. In 1992, sales are more than double recent years and Callaway Golf Company goes public and begins trading on the NYSE. Throughout the 90’s, Callaway leads the golf equipment industry with ongoing new lines of clubs and eventually adds golfing apparel. Donald Dye, Callaway’s new CEO, took the much of the blame for the downturn in Callaway Golf Company. Dye was ultimately responsible for initiatives that took managements focus off golf clubs. The company’s financial and market performance suffered immensely in 1998 causing Ely Callaway to return to rebuild the company. The textbook states on page c208, “Ely Callaway’s first efforts upon his return to active management at Callaway Golf were to ‘direct resources---talent, energy, and money--- in an ever-increasing degree toward the creation, design, production, sale and service of new and better products.’” In Callaway’s turnaround strategy, he initiated a restructuring program and operational improvements. By the end of 1998, Callaway’s strategies allowed the company to regain it s technological leadership.
As a socially responsible company, they also proudly support the American Red
First, I want to provide a little background on REI, Recreational Equipment, Inc. REI is an outdoor equipment and apparel supplier. REI is a co-op, or a consumer cooperative. This means that the company is not publicly traded, but owned by their members. A group of mountain climbers who needed outdoor equipment started the company many years ago and now consists of over four million members nationwide and still growing. For twenty dollars, a consumer can buy a lifetime membership to the REI consumer co-op. In doing so, the member is eligible to receive a portion of the company’s profits depending on the purchases the member makes throughout the year. REI has made FORTUNE magazine’s list of “100 Best Companies to Work For” ever since FORTUNE started ranking companies. According to REI’s website, they believe “employees are the heart of the co-op and the ultimate source of our success.” This statement already shows that REI places a high value on human resources. Now let us look at those HRM functions that keep REI employees the focus of their su...
Two decades later, that one store grown into a whole chain of women's apparel stores that overextended from New England to Washington D.C. In the mid 70’s T.J. Maxx was born and grew into what is known today as the TJX Companies, Inc., which is the leading off-price retailer of apparel and home fashions in the United States and worldwide. Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications.
As environmental concerns become more of an issue for consumers, they will be more aware of the impact that a company has on themselves and the environment and therefore be more conscious of who they support with their dollar.
To help further explain these misleading claims, a well recognized company by the media is called Terrachoice. “The Terrachoice Environment Marketing Consulting practice converts knowledge of markets, science and marketing into winning, client-centered solutions to help sustainability leaders deliver results” (“The "six sins," 2007). Terrachoice has conducted a study of the “Environmental Claims in North American Consumer Markets” and found shocking results that made them want to give warning to potential consumers about the ‘six sins of greenwashing. The Terrachoice Company was designed to improve the communication between the purchasers and consumers, helping to enhance, strengthen, and prove market relationship.
From last few years there are plenty of good companies telling their environmental stories to the world and even some who are not but should be. Some do it well; others do not know where to begin or how to go about it. There are a few tips on what to look for by a customer who does not get greenwashed.
Therefore their consumer promise is also the force behind the combination of their environmental and preservation guidelines used through the group 's supply chain. Zara, has been a groundbreaker in conveying new fashions, new designs, and new ideas rapidly to its stores. Zara’s tenacious thrust of on-trend products into the supply chain channel keeps its stores in stock on the latest fashions at lucrative prices. Lots of their new concepts have come from some of the fashion shows that just ended in New York, Paris and Milan will soon be on Zara’s racks.
The sustainability of ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact. Annie Leonard in her book The Story of Stuff says that companies can significantly reduce their toll on the environment by changing their design. The design determines “the amount of energy used in making and using the product,” “the length of the product’s life span” and “its ability to be recycled” (Leonard). All these things determine the amount of resources a company must use, so simply changing a product’s design is one way a company can have a large impact on the sustainability of the environment in which it operates. One example of this is that “Wal-Mart attributed more that $100 million of its 2009 revenue to a decision to switch to a recyclable variety of cardboard in shipments” which it sells to a recycler instead of paying to send it to a landfill
A company has an economic obligation. It must earn a favorable return for its stockholders in the restrictions of the law. But, corporate social responsibility means that organizations have also ethical and societal responsibilities that go past their economic responsibilities. CSR needs organizations to develop their documentations of their responsibilities to include other stakeholders such as workers, customers, suppliers, local societies, state governments, international organizations, etc. Ethics could be seen as a fundamental component of individual and group activities at the heart of organizations’ errands.