Case Study of Callaway Golf Company
Section I. Summary
Callaway Golf Company began to take form in 1983, after Ely Reeves Callaway Jr. sold Callaway Vineyard and Winery for a $9 million dollar profit. Shortly after the sell of the winery, Callaway ventured in to the golf equipment industry and bought 50 percent of Hickory Stick USA. Callaway knew from the very beginning that this company’s profits were limited as long as the product line wasn’t changing. “Callaway noticed that most golf equipment had changed very little since the 1920s and believed that , due to the difficulty of the game of golf, recreational golfers would be willing to invest in high-tech, premium-priced clubs if such clubs could improve their game by being more forgiving of a less-than-optimum swing.” (Thompson, c205) Callaway then purchased the company outright and changed the name to Callaway Hickory Stick USA and then hires Richard Helmstetter as the companies’ chief club designer. With the help of five aerospace engineers, Helmstetter developed line of clubs that was set apart form competing brands by its technological innovation. In 1988, the S2H2 was launched as well as another name change to Callaway Golf Company. In 1992, sales are more than double recent years and Callaway Golf Company goes public and begins trading on the NYSE. Throughout the 90’s, Callaway leads the golf equipment industry with ongoing new lines of clubs and eventually adds golfing apparel. Donald Dye, Callaway’s new CEO, took the much of the blame for the downturn in Callaway Golf Company. Dye was ultimately responsible for initiatives that took managements focus off golf clubs. The company’s financial and market performance suffered immensely in 1998 causing Ely Callaway to return to rebuild the company. The textbook states on page c208, “Ely Callaway’s first efforts upon his return to active management at Callaway Golf were to ‘direct resources---talent, energy, and money--- in an ever-increasing degree toward the creation, design, production, sale and service of new and better products.’” In Callaway’s turnaround strategy, he initiated a restructuring program and operational improvements. By the end of 1998, Callaway’s strategies allowed the company to regain it s technological leadership.
Callaway’s approach to building competitively important resources and capabilities caused the success o...
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... next season. Offer discounts and sales and maybe even free shipping on internet sales. Offering a larger variety of winter clothes and gloves would help. This also brings back the recommendation of branching into other sporting goods. Offering goods for other sports that are going on during the off season of golf would keep the revenues up throughout the year.
Some quantities of the company’s products find their way to unapproved outlets or distribution channels. This gray market for Callaway’s products can undermine authorized retailers and foreign wholesale distributors who promote and support the company’s products and can negatively impact its image in the minds of its customers. On the other hand, stopping such sales could result in a potential decrease in sales to those customers who are selling Callaway products to unauthorized distributors and/or an increase in sales returns over historical levels.
Overall, the Callaway Golf Company has shown much success in its industry lifeline. Only minor changes and adjustments could increase their success level in the future. Making too many adjustments to Callaway’s strategic vision could harm the successful industry.
Golf is the ultimate battle between man and nature. It is a beautiful sport in which dreams come true and hearts are broken. Man is challenged on every stroke by nature’s elements. Wind and rain are only a few of the conditions that affect this great game. Undulating hills, sand bunkers, thick rough, and even creeks and ponds come into play on most golf courses. These features are fierce at Augusta National Golf Course. Located along the fall line, the natural beauty of the region is the perfect complement to this championship golf course. Every spring when the flowers are in full bloom, Augusta plays host to The Masters Championship and is transformed into the Mecca of Golf.
Found in the case study entitled, Promotion from Within at Citrus Glen, is a staffing process concern. The Citrus Glen Company, based in Florida, is a juice producer that supplies orange and grapefruit to food processors, grocery stores, convenience stores and restaurants in the United States. With rapid growth over the last few years, the HR vice president, Mandarine “Mandy” Pamplemousse, has been worried about how to staff the ever-expanding array of positions for Citrus Glen. Her concern is how to hire and promote enough individuals who are qualified for the needed positions. When Mandy is trying to staff internally, she uses a contractor based in Charlotte, NC called, Staffing Systems International (SSI). When positions become available that are appropriate to staff internally, she sends a group of candidates for the position to SSI to participate in the assessment center. The candidates are in the assessment process for three days. Mandy receives the results with recommendations, a few days after
In the writing's of the Jonathan Swift we can clearly see issues and concepts with regard to morality, ethics and relations come into play in our society and in Gulliver's Travels, Swift brings those issues to the for front for everyone to see and analyze. The very concepts and beliefs that man holds dear Swift attacks and strongly justifies his literary aggression thought the construct of the society of the Houyhnahnms who truly leads a just and humane society that we as humans (Yahoos) have the faintest concept of. As I will later point out, Swift also deals with human ignorance and the overall belief that nothing in this earth can be more civilized and exert more reason then us. He uses the characters of the Houyhnahnms to demonstrate our inadequacies and overall failures to exert and practice true reason. Issues such as war, corruption, rape, homosexuality, lying (false representation), slavery, bribery, greed, and murder does not exist in a society that understands the true meaning of reason. We can clearly see the metamorphosis of Gulliver from is departure from his wife and children to being mutinied to his initial encounter with the Yahoos as well as the Houyhnahnms, to his experiences over a 5 year period in his interactions with the Houyhnhnms to his departure and return home to his wife and kids we can clearly see the change from a man (yahoo) to a Houyhnhnm (in spirit). So as we take a closer look at Gulliver's travels, we will see that the Voyage of the Houyhnhnm is about change, understanding, and clarity of oneself, his beliefs, morals and values.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
...ne and the advancements that the equipment has made. For a physical project I will build a set of golf clubs to use for the upcoming golf season. I will compare the score that I have shot with my old clubs and the clubs that I have built for my senior project. This will help me further understand how it was to build the clubs that you play with like many men did generations ago. The great Ben Hogan sums up the game of golf the best with," It's the hardest darn game that will bring you back every time with that one elusive shot."(Hist. Of golf coarse, 7)
Many of the values that Titleist provides in their mission statement are used throughout their marketing strategy. They do everything in a manner that sets them apart their competitors. It starts with their target market. When they first established themselves their target market was specifically better golfers. Many of their products were originally designed for those individuals. But as the organization has progressed, so has its target market. This has to do mostly in part to the innovation of their products. To begin there was one ball and club. There are currently six different golf balls to choose from, and a number of clubs. Not to mention the new products that are made available. They include various apparel and accessories. Titleist golf ball sales made up “36 percen...
Napton, Darrell E., and Christopher R. Laingen. "Expansion Of Golf Courses In The United States." Geographical Review 98.1 (2008): 24-41. Academic Search Premier. Web. 11 Nov. 2013.
Golf Magazine’s Encyclopedia of Golf. The Editors of Golf Magazine. New York, NY: Harper-Collins 1993.
Past the political satire and laughable motifs in the book Gulliver's Travels by Jonathan Swift, the purpose of this story is to show everything ignoble and tactless of the human species in general and that humans are truly disgusting. Also exploring the idea of a utopia. Swift uses the literary device of political satire to show how childish and ignorant human acts were. This is because during Swift's time in the eighteenth century, Britain was modernizing at this time. The reader follows the four narrative travels of the main character, Lemuel Gulliver. Each of the four voyages Gulliver has traveled to, is a different society that portrays one of the main ideals of the eighteenth century in Britain. The four places Gulliver has traveled to were Lilliput; being Gulliver's first voyage, Brobdingnag; his second voyage, Laputa; the third voyage, and lastly to the land of the Houyhnhms; being his last voyage and afterwards traveling back home to England. The experience from being exposed to these four societies has had a huge impact on how Gulliver now sees humans.
He describes the conflict between an individual and a government in “A Voyage Lilliput.” The government of Lilliput is very quick to change and judgment. In Gulliver’s case, he is praised for his victory against Blefuscu when he takes the whole Blefuscudian naval fleet back to Lilliput. He is soon after impeached: “…Skyresh Bolgolam…in conjunction with Flimnap the High Treasurer…Limtoc the General, Lalcon the Chamberlain, and Balmuff the Grand Justiciary, have prepared articles of impeachment against you…” (Gulliver’s Travels 61-62). This quick change of heart on the part of the government is done for no reason other than personal distaste for Gulliver that certain officials have. This is ironic because one would not expect for Gulliver to be impeached for all he is doing to help the Lilliputians in their homeland, like measuring their border, and defending against the Blefuscudians (Gulliver’s Travels 34). This reflects what happens in an actual government: personal vendettas can be used to ruin the political careers of
Gulliver’s Travels begins in Lilliput where he finds himself waking up to his shipwreck. He then finds himself surrounded by numerous tiny people called Lilliputians. He’s addressed by the Lilliputians who are wondering what this creature is. The Lilliputians are very protective of their kingdom, so they are not afraid to use violence against Gulliver, even though their arrows have very little effect to Gulliver. Overall, they are giving. They risk famine in their land by feeding Gulliver, who eats more food than a thousand Lilliputians could at one time. Gulliver is taken into the capital city by a very elegant wagon the Lilliputians built just for him. He is introduced to the emperor, who is amused by Gulliver. Gulliver is grateful of the attention he is receiving by the royalty. Later, Gulliver becomes apart of the Lilliputian army. He fights in the war against the people of Blefuscu, who the Lilliputians hate for doctrinal differences concerning the prop...
Jonathan Swift's story, Gulliver's Travels, is a very clever story. It recounts the fictitious journey of a fictitious man named Lemuel Gulliver, and his travels to the fantasy lands of Lilliput, Brobdinag, Laputa, and Houyhnhmn land. When one first reads his accounts in each of these lands, one may believe that they are reading humorous accounts of fairy-tale-like lands that are intended to amuse children. When one reads this story in the light of it being a satire, the stories are still humorous, but one realizes that Swift was making a public statement about the affairs of England and of the human race as a whole.
The first stop on Gulliver's many journeys was the island of Lilliput. This is a civilization filled with people only a fraction of the size of human beings. Gulliver is a "man-mountain" compared to the tiny Lilliputians. It is here that Gulliver discovers what it is like to have immense power. He is ordered to "be our ally against our enemies"(34) and "at his times of leisure, be aiding and assisting our workmen"(34). Even though they are smaller then he they try to control him. The emperor even comments that "he hoped I should prove a useful servant"(35), which shows what the people truly saw him for. Gulliver lives up to the emperors' expectations in the battle against Blefuscu. "I took up the knotted ends of the cables...and with great ease drew fifty of the enemies men-of-war after me"(43). This act of heroic servitude gained hi...
Gulliver's Travels reflects characters to the reader in numerous inventively nauseating ways. Quick uses his imaginative revamping of every day life to make the meanest, most clever, dirtiest tirade of the whole eighteenth century. Throughout this novel, Swift utilizes amazing misrepresentation and parody to make a figurative association between the distinctive societies experienced on Lemuel Gulliver's excursions and about his own particular society, reprimanding his general public's traditions.
Millions of people around the world take pleasure in the game of golf every day, but few know when and where this complicated sport began to evolve. The game is played outdoors on a large course with a series of 9 or 18 holes placed far apart. The intention is to hit a small hard ball using various clubs into each hole with as few hits as possible. The game is loved and hated with equal amounts of interest by many. Golf though is much more to me it is just not exercise it’s an exciting activity which I love. I am very passionate about the sport. For me I find it a very rewarding pastime and an extremely challenging game. As I play the game I wonder, how did the game of golf evolve and who are the people that made the game what it is