Advertisement Analysis: Covergirls

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The world we are living is a fast paced ruled by the media. We are surrounded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us every day. These images are constantly in our minds throughout our lives. Advertisements select audience openly and target them with their product. The advertisement is implied in order to be like the people in the advertisements you must use their product. This approach is not new to this generation, but widely used today. The advertisements grab people attention and persuade them with the appearance of beauty and happy women that looks sophisticated to people eyes.
For instance, Covergirl with the “Easy, Breezy, and Beautiful” for Cover Girl, this phrase …show more content…

The idea Covergirls mascara is used by celebrities to get consumers attention and motivates them to use the same products as their favorite actress. Queen Latifahs flawless appearance and natural beauty make the advertisement convincing. The focus of the image of her is highlighting the effects Covergirls product has on her. Her emotions reveal she is very satisfied with Covergirl mascara and her smile makes Queen Latifah look as she is happy with her appearance, as a Covergirl aims to make consumers feel when wearing their products. Covergirl popular celebrities such as Queen Latifah to promote their products so the audience will want to use the same makeup as celebrities they admire. This advertisement gives you the attention of the models and the actress Queen Latifah which is someone that you want people to look up to …show more content…

The close up look of the woman help you see the beauty in the model and how the mascara makes it appealing to the world who is watching. The advertisement is about the female appearance and how it will attract the women’s attention. Many of the ads shows different shades and dramatizes its long lasting effect of the product being used. Maybelline has a mascara called Illegal mascara, its length make’s the eyes look longer that it looks illegal

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